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2011 FINALISTS, AWARDS FOR MARKETING EXCELLENCE

AMI awards

The annual Australian Marketing Institute Awards for Marketing Excellence are presented to those organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and the diversity of marketing programs.

The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

Go to more information about the awards program | 2010 winners | Past winners | Special Awards

List of finalists (state winners and direct national entrants)

The category winners and overall Marketing Program of  the Year will be announced at a Gala Awards Presentation Dinner to be held as part of the Institute's Annual Conference on 19 October in Sydney. Tickets can be bought separately for this event. Click here for more details. 

 

Brand Extension

  • Mater Mothers' Private Redland - It's the little things that mean a lot, Mater Health Services (Qld winner)
  • Patents & Trademarks, EKM Business (Vic winner) 
  • We are scosa, scosa (Spastic Centres of South Australia Inc) (SA winner)
  • Creating ONE RACT, Clemenger Tasmania Pty Ltd (Tas winner)
  • Community Fundraising by Direct Marketing, Children's Leukaemia & Cancer Research Foundation & Royal Life Saving Society WA (WA winner)
  • Celebrating 225 years of innovation and excellence, Rider Levett Bucknall
  • Digital launch campaign for the Audi A1 in Australia, MassMedia Studios
  • Shapes Sensations: A genuine taste sensation, George Patterson Y&R and Arnott's
  • Deloitte turns Analytics inside out: brand development and visual identity, Deloitte
  • Overcoming Taste Barriers: Budweiser Blind Sampling, Octagon

Brand Revitalisation

  • Making the right turn – from personal injury to personal care, Trilby Misso Lawyers (Qld winner)
  • Merrylands RSL Club Revitalisation, Merrylands RSL Club (NSW winner)
  • Returning the Glass Half Full Campaign, AJF Partnership (Vic winner)
  • Brand Revitalisation of Alzheimer's Australia (SA), Alzheimer's Australia (SA) (SA winner)
  • Unigym – Fitness for Everybody, Natalie Geard and Tracey Allen Graphic Design (Tas winner)
  • A Capital Investment in Revitalisation, University of Canberra (ACT winner)
  • The New Number 2 Campaign, iiNet (WA winner)
  • The Red Centre, Tourism NT
  • Revitalising the Study Adelaide brand, Education Adelaide 
  • Land Rover Defender 90 Road To The Pro, Mindshare
  • Celebrating 225 years of innovation and excellence, Rider Levett Bucknall
  • Wagon Wheels: Reinventing the Wheel, George Patterson Y&R and Arnott's
  • Creating value in our advice from the inside out, Commonwealth Bank
  • Australian Power & Gas Brand Revitalisation, Australian Power & Gas
  • BOQ – The Bank with Owner-Managers, Bank of Queensland (BOQ)
  • Tourism Queensland and Tourism Australia Nothing Beats Queensland Campaign, Tourism Queensland and Tourism Australia
  • Betadine Brand Revitalisation, Sanofi-aventis Consumer Healthcare
  • How the return of the real bakery led to the return of more customers, AJF Partnership
  • Captain Birdseye Sails again, Simplot Australia
  • Breaking the Google habit campaign, Clemenger BBDO and Proximity Melbourne
  • Hidden Pizza Restaurant campaign, Yellow Pages

Consumer Insight

  • Healthy Insights, Mater Health Services (Qld winner)
  • Solaris Sys Admin Survey, Bienalto (NSW winner)
  • Consumer Insights of Alzheimer's Australia (SA), Alzheimer’s Australia (SA) (SA winner) 
  • 26Ten, Red Jelly (Tas winner) 
  • Our search for solutions: Murdoch University's new staff and student web pages, Murdoch University (WA winner)
  • P&O – Neighbours, MediaCom
  • Alienware Clan Challenge, MediaCom
  • Creating value in our advice from the inside out, Commonwealth Bank
  • How HCF re-focused on the customer using an online Business Performance Score Dashboard, The Hospitals Contribution Fund of Australia Limited
  • Project Tucker: Insights for brands to get onto the dinner table, TorchMedia
  • Social Media Strategy Takes Flight at Qantas, Qantas Frequent Flyer
  • Ostelin Vitamin D – Consumer Insights Campaign, sanofi-aventis Consumer Healthcare
  • Hidden Pizza Restaurant, Yellow Pages
  • Breaking the Google habit, Clemenger BBDO and Proximity Melbourne

Corporate Social Responsibility

  • Ergon Energy Envirofund, Ergon Energy (Qld winner)
  • Improving Young Driver Road Safety Awareness – The Snowy Hydro Young Driver Training Program, Snowy Hydro Limited (NSW winner)
  • V/Line Life Training Campaign, V/Line Pty Ltd (Vic winner)
  • Dream Shield, IP Australia (ACT winner) 
  • We're Stegglers for Children's Charities Corporate Social Responsibility, Baiada Poultry Pty Limited
  • Buy Queensland, Buy Queensland and the 'Communications Industry'
  • ‘Sunsuper Superannuation' 'Dream For A Better World', BCM Partnership
  • Powering the Cause Tour De Cure, CSC Australia
  • FlyBuys Points for Purpose Campaign, Reactive Media

Education

  • Not just a sporting school, St Joseph's Nudgee College (Qld winner)
  • Future Students (Undergraduate) 2011, Macquarie University (NSW winner)
  • La Trobe Uni and Melbourne Heart Football Club – an educational partnership, La Trobe University (Vic winner)
  • The University of Adelaide – School Leaver Engagement Strategy, The University of Adelaide (SA winner) 
  • A Capital Investment in Customer Insight, University of Canberra (ACT winner)
  • When ideas connect, encounters are created.  Murdoch University Brand Campaign, Murdoch University (WA winner)
  • Deloitte Leadership Academy, Deloitte
  • Knowledge @ Australian School of Business, Australian School of Business at the University of New South Wales

Experiential and Brand Experiences

  • Tourism Queensland's 'Passport to Shine' Campaign, Tourism Queensland's brand launch for 'Queensland, Where Australia Shines' (Qld winner)
  • Yellow Tail Summer Sample Sessions, Jack Morton Worldwide (NSW winner)
  • Marketing seasonal experiences in the bushfire aftermath Victoria, Destination Gippsland (Vic winner)
  • Picture Adelaide by Adelaide City Council, Adelaide City Council (SA winner)
  • Stoked to Be Local, Clemenger Tasmania Pty Ltd (Tas winner)
  • Box seats, banners and Bob Dylan: Murdoch University at the West Coast Blues ‘n’ Roots Festival 2011, Murdoch University (WA winner) 
  • Causing effect, Deloitte
  • Improved Customer Service; Spreading the Word, Soup
  • Lindeman's Open Garden, Treasury Wine Estates
  • Marry Me Microsoft, Reprise Media
  • Samsung 3D TV Launch, Jack Morton Worldwide
  • Tourism Ireland St Patrick's Day Flashmob, Central Station, Sydney, Tourism Ireland
  • XXXX GOLD Retreat – Bringing 'The Good Life' to V8 Supercars, Octagon
  • The Art of Shaping, BCM Partnership
  • Hi Fert’s, Hi-Fert Pty Ltd
  • Hidden Pizza Restaurant, Yellow Pages
  • Terrain Tamer ask Allan competition, Don Kyatt Spare Parts Pty Ltd

Green Marketing

  • eco = zero. Environmentally responsible paper with ecoStar, ecoStar by Raleigh Paper and Tell Creative (Qld winner)
  • Natural Gas. The Natural Choice, Pulse Marketing Group (NSW winner)
  • Water Innovation Day, Siemens Limited and the Smart Water Fund (Vic winner)
  • Feedback on water-saving for ACT residents, Grey Canberra (ACT winner)
  • Box seats, banners and Bob Dylan: Murdoch University at the West Coast Blues ‘n’ Roots Festival 2011, Murdoch University (WA winner) 
  • New approaches to green building challenge conventional thinking, Rider Levett Bucknall
  • An eMazing Statement of Accounts, Evocatif
  • WWF Earth Hour Awards 2011 | Online Marketing Campaign, Rocketman Media Pty Ltd
  • Garage Sale Trail, Republic of Everyone (for client Garage Sale Trail)
  • Salvos Stores – taking the “going ‘green‘ challenge” to the community, DGM Advertising

Incentive Marketing

  • Get Your Hands on Sam's Stuff!, Evocatif
  • Passport To Rewards', Sunlover Holidays, Scenic Tours, Globus Holidays and Synchro Marketing.
  • Seven Network 'Magnificent 7', Seven Network and Synchro Marketing
  • Toyota 'Sales Rev', Toyota and Synchro Marketing
  • Silver Chef Sales League with Carlson Marketing, Silver Chef

Internal Marketing

  • From the inside out – creating a united working culture, Q-COMP (Qld winner)
  • Telstra PUSH Campaign, LAM Agency (Vic winner)
  • Now it’s up to you, Hydro Tasmania (Tas winner)
  • FlexiGroup Too Easy internal engagement program, FlexiGroup Limited
  • Creating value in our advice from the inside out, Commonwealth Bank
  • Don't diss the dot, Deloitte
  • Deloitte Fantasy Football, Deloitte
  • The .01% effect multi-brand training program, BT Financial Group
  • Seven Network 'Magnificent 7', Seven network and Synchro Marketing
  • Face 2 Face Feb, Westpac Private Bank

Loyalty Programs

  • Sunsuper Double Up, Sunsuper (Qld winner)
  • The Colour Clique Loyalty Program, Inspirations Paint & Colour (NSW winner)
  • Passport to Rewards, Sunlover Holidays, Scenic Tours, Globus Travel and Synchro Marketing
  • Customer loyalty program: to earn the right to talk one company had to show it knew how to listen, CSC Australia
  • Fly buys – points for purpose, Reactive Media
  • Freebies Rewards campaign, Centro Properties Group

Marketing Communications (Business to Business)

  • eco = zero. Making business sustainable is easy, ecoStar by Raleigh Paper and Tell Creative (Qld winner)
  • Natural Gas. The Natural Choice, Pulse Marketing Group (NSW winner) 
  • Global thought leadership, Invetech (Vic winner)
  • Trademate, Red Jelly (Tas winner)
  • A Rising Tide of Expectations, CSC
  • Celebrating 225 years of innovation and excellence, Rider Levett Bucknall
  • FX Q4 – Paper Plane Campaign, FUJI XEROX
  • LAMKit:The Value Of Local Area Marketing, Travelscene American Express and Marketing Angels
  • Get Your Hands on Sam's Stuff!, Evocatif
  • BT Insurance – life lessons launch, BT
  • Macquarie Specialist Investments - Vital Symposium 2011, Macquarie Specialist Investments
  • TorchMedia presents: The Moment of Truth, TorchMedia
  • Easter Show – The Largest Celebration of the Best in Australia, DDI/Royal Agricultural Society
  • AWTC Instore Marketing Program, Davey Water Products
  • Hidden Pizza Restaurant, Yellow Pages
  • Producing Productivity Leaders, Telstra Enterprise & Government

Marketing Communications (Business to Consumer)

  • Tourism Queensland's 'Passport to Shine' Campaign, Tourism Queensland's brand launch for 'Queensland, Where Australia Shines' (Qld winner)
  • Easter Show –The Largest Celebration of the Best in Australia, DDI/Royal Agricultural Society (NSW winner)
  • Big M – Reigniting an old love in a new consumer world, AJF Partnership (Vic winner)
  • Marketing Communications Business to Consumer – Alzheimer's Australia (SA), Alzheimer's Australia (SA) (SA winner)
  • Changing attitudes to white milk, Clemenger Tasmania Pty Ltd (Tas winner)
  • When ideas connect, encounters are created. Murdoch University Brand Campaign, Murdoch University (WA winner)
  • Commonwealth Bank Property Guide iPhone app, Commonwealth Bank of Australia, The White Agency, IKON Communications, Vivant and RP Data
  • Creating value in our advice from the inside out, Commonwealth Bank
  • Improved Customer Service; Spreading the Word, Soup
  • Land Rover Defender 90 Road To The Pro, Mindshare
  • Mitracks: Performance enhancing music, Client: Frucor Beverages, Agency: The Hallway
  • Rexona Australia's Greatest Athlete: An iconic marketing campaign for the champion of deodorants, Octagon
  • Samsung 3D TV Launch, Jack Morton Worldwide
  • There's Nothing Like Australia, DDB Sydney
  • St.George Bank Amplify Rewards Credit Card Launch, St.George Bank
  • Unigrad 2011: The grad guide by your side, Unimail
  • Breaking the Google habit, Clemenger BBDO and Proximity Melbourne
  • Hidden Pizza Restaurant, Yellow Pages
  • How the return of the real bakery led to the return of more customers for Bakers Delight, AJF Partnership
  • 'There's a Shop, Donate, Recycle in all of us' and 'Buy Nothing New Month', Taking the ‘going green challenge’ to the community, DGM Advertising 

Multimedia and Interactive

  • Tourism Queensland's 'Passport to Shine' Campaign, Tourism Queensland's brand launch for 'Queensland, Where Australia Shines' (Qld winner)
  • 2011 Sydney Royal Easter Show, Royal Agricultural Society of Australia (NSW winner) 
  • Rename Speed campaign, Transport Accident Commission (Vic winner)
  • The guy from Adelaide who is giving away his Lotto money on Facebook V2, Lotteries Commission of South Australia (SA winner) 
  • Super – straight up, Tasplan (Tas winner)
  • GOANYWHERE3D 'AURORA RESIDENCES', Roam Interactive Pty Ltd (ACT winner)
  • The vividwireless ‘Get Connected’ integrated multimedia campaign to launch the ViViFi Wi-Fi hotspot, vividwireless (WA winner)
  • Commonwealth Bank Property Guide iPhone app, Commonwealth Bank of Australia, The White Agency, IKON Communications, Vivant and RP Data
  • Deloitte TV, Deloitte
  • Samsung 3D TV Launch, Jack Morton Worldwide
  • The Optima Experience, SMG Red & Initiative Media
  • There's Nothing Like Australia, DDB Sydney
  • Terrain Tamer ask Allan Competition, Don Kyatt Spare Parts Pty Ltd 

New Brand

  • Mater Mothers' Private Redland – It's the little things that mean a lot — Mater Health Services (Qld winner)
  • Spinners by Shane Warne product, Lime Door Brands (Vic winner)
  • Celebrations, Davies Brothers Pty Ltd (Tas winner) 
  • Tile Boutique WA Marketing Strategy, Scorch Marketing & Communications (WA winner)
  • Spare Ticket, Brio Group and Rhonda Locke
  • Quorn creates a new category in Australia project, Simplot Australia Pty Ltd

New Product/Service Launch

  • Ladies who shoot their lunch: Are you Game?, Plunkett Fowles (Vic winner)
  • The Mercury – Taste Sensations, Davies Brothers Pty Ltd (Tas winner)
  • New Product Launch – the vividwireless ViViFi W-Fi hotspot, vividwireless (WA winner) 
  • 3M & Littmann® Electronic Stethoscope, 3M Australia
  • BT Life Lessons launch, BT
  • Commonwealth Bank Property Guide iPhone app, Commonwealth Bank of Australia, The White Agency, IKON Communications, Vivant and RP Data
  • Qantas Next Generation Check-in, Qantas Marketing Team
  • RLB Intelligence Smartphone application, Rider Levett Bucknall
  • St. George Gold Service Digital Communications, St. George
  • Orrcon Steel's Section Translation Guide, Orrcon Steel
  • We're the bank with products LIKE NO OTHER!, BOQ – Bank of Queensland
  • The Four N’ Twenty Legendary Angus Beef Pie, Patties Foods Pty Ltd
  • Bayer Environmental Science Campaign, Bayer
  • Launch of Pregnancy Birth & Baby Helpline, Grey Canberra

Relationship Marketing

  • Mater Doctors Program, Mater Health Services (Qld winner)
  • Revolutionising HCF's member retention strategy, The Hospitals Contribution Fund of Australia Limited (NSW winner)

Social Marketing

  • Brisbane City Council – January 2011 Flood Crisis Social Marketing, Brisbane City Council (Qld winner)
  • Fighting skin cancer with a musical sound. A social marketing initiative, Cancer Council NSW (NSW winner)
  • Reinvigorating Volunteering in Victoria – I can do that, Fenton Stephens (Vic winner)
  • City of Charles Sturt, City of Charles Sturt (SA winner)
  • The Mercury – A day in the life of Tasmania, Davies Brothers Pty Ltd (Tas winner)
  • Community 2030 (C2030) – Conversations with the Community, LandCorp (WA winner)
  • Facebook, Deloitte
  • Money Matters, Hume Building Society
  • Buy Queensland, Buy Queensland and the 'Communications Industry'
  • Flybuys Points for Purpose project, Reactive Media
  • Family Violence Witness Campaign, Grey Canberra

Sponsorship

  • Pimp My Schoolies, rare|wear and Make Communications (Qld winner)
  • QBE and the Sydney Swans – One of the most enduring relationships in Australian sport, QBE Insurance (NSW winner)
  • Run Melbourne sponsorship campaign, The Age (Vic winner)
  • MyState Financial Australian Wooden Boat Festival, MyState Financial/Red Jelly (Tas winner) 
  • Box seats, banners and Bob Dylan: Murdoch University at the West Coast Blues ‘n’ Roots Festival 2011, Murdoch University (WA winner)
  • Australian Open 2011 Sponsorship Activation, IBM Australia
  • Australia's Got Talent Integrated Marketing Campaign, Gloria Jean's Coffees
  • Celebrating 225 years of innovation and excellence, Rider Levett Bucknall
  • Land Rover Defender 90 Road To The Pro, Mindshare
  • Oprah's Ultimate Australian Adventure, Qantas Airways Limited
  • Qantas Grand Prix, Qantas
  • Handee Ultra 2010 Master Chef Australia Sponsorship, SCA Hygiene

The 2011 Awards for Marketing Excellence are proudly supported by:

The Ribbon Gang (www.ribbongang.com.au)

© 2009 Australian Marketing Institute