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2010 AMI AWARDS FOR MARKETING EXCELLENCE

AMI awards

The annual AMI Awards for Marketing Excellence are presented to those organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and the diversity of marketing programs.

The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

Go to more information about the awards program | 2009 winners | Past winners | Special Awards

LIST OF FINALISTS IN THE 2010 AWARDS

The category winners and overall Marketing Program of  the Year will be announced at a Gala Awards Presentation Dinner to be held as part of the AMI's Annual Conference on 13 October in Melbourne. Tickets can be bought separately for this event. Click here for more details. 

Brand Extension

  • ‘Farmers Union Iced Coffee: Brand legend gets FUIC'ed and wins 9.5% growth’, AJF Partnership
  • ‘IPAA Queensland Marketing Program – iQ Project’, Institute of Public Administration Australia (IPAA) Queensland
  • ‘Leggo's Fresh’, Leggo's Fresh Team
  • ‘MyState Financial – Insurance’, MyState Financial/Red Jelly
  • ‘Small Decisions Big Impact’, Outlook Financial Solutions
  • ‘Jesus. All About Life campaign’, Taurus Marketing

Brand Revitalisation

  • ‘Country Club Tasmania (Restaurants)’, Country Club Tasmania
  • ‘Revitalising EFIC’, Export Finance and Insurance Corporation
  • ‘OREO takes on Goliath in the Battle of the Barrel’, Kraft Foods Ltd
  • ‘Leading the Category into Premiumisation to Overcome the Rise of Private Label Commoditisation’, La FAMIGLIA/Goodman Fielder
  • ‘La Trobe University – Infinite Possibilities’, La Trobe University in conjunction with TANK
  • ‘Sisters of Mercy Staff Superannuation Scheme re-branding program’, Mater Health Services
  • ‘How do you build on a successful brand? Revitalising the Pricewaterhouse Coopers brand in Australia 2009-2010’, PricewaterhouseCoopers
  • ‘Bruce Insurance Rebranding’, Sarah Richardson Consulting Pty Ltd

Consumer Insight

  • ‘CablePI – The power alarm that can save your life’, Aurora/ Red Jelly
  • ‘Thanks Mum’, Colgate Palmolive and George Patterson Y&R
  • ‘Customer Expectations of Network Asset Performance’, Ergon Energy
  • ‘Beer ... when judgement matters’, Square Holes Pty Ltd
  • ‘Video ethnography: The PROOF Events NSW needed’, TNS
  • ‘Toyota Marketing – Linking our thinking’, Toyota supported by Synovate

Corporate Social Responsibility

  • ‘How HCF became a true health partner to its members’, HCF (The Hospitals Contribution Fund of Australia Limited)
  • ‘PEDIGREE Adoption Drive 2009’, Mars Petcare
  • ‘Finegan's Works’, MyState Financial/Red Jelly
  • ‘How a little 'Hope, Love and Courage' revitalised one of Australia's longest standing charity fundraisers’, phdcreative and DDB
  • ‘Drivers' Plea’, QR Ltd
  • ‘The Great Australia Day Duck Pluck 2010’, Royal Life Saving Society – Western Australia
  • ‘Bayswater Oval Stormwater Harvesting Project’, Siemens Ltd

Education

  • ‘How a Victorian University Learnt to Succeed’, CUBED COMMUNICATIONS
  • ‘The Box’, Curtin University
  • ‘See what true leaders see, The University of Sydney, Global Executive MBA’, Faculty of Economics and Business and The Garden Agency
  • ‘Vocational Education and Training Program’, IP Australia
  • ‘PROJECT: YOU’, Metropolitan South Institute of TAFE
  • ‘Open Your Mind’, Open Universities Australia and Growth Solutions Group
  • ‘One School’, Scotch College Adelaide

Experiential and Brand Experiences

  • ‘Cussons PURE Oasis Australian Open Tennis 2010’, 2Fish Brand Experience Creators
  • ‘Betta Milk – Nothing But the Milk’, Clemenger Tasmania Pty Ltd
  • ‘Discovery Channel – Man Vs. Wild New Season Launch’, Discovery Channel
  • ‘[yellow tail] Vinyl Bar’, Jack Morton Worldwide
  • ‘Entertaining new ways of thinking: Murdoch University and Sunset Events’, Murdoch University
  • ‘Nova 106.9 - WTF?’, Nova 106.9 and Make Communications
  • ‘Massage en Masse', PLAY Communication
  • ‘Darwin – Mix It Up!’, Tourism NT

Green Marketing

  • ‘Tanya Ha’, Aurora Energy /Red Jelly
  • ‘Colonial First State – Emerging from the greenwash’, Colonial First State
  • ‘Townsville Queensland Solar City’, Ergon Energy
  • ‘Vileda Naturals Clean and Green’, Freudenberg Household Products
  • ‘Entertaining new ways of thinking: Murdoch University and Sunset Events’, Murdoch University
  • ‘Parks Victoria's Wilderness Retreats’, Parks Victoria

Incentive Marketing

  • ‘Destination X’, CiEvents
  • ‘Europe. Almost as beautiful as the journey’, Emirates
  • ‘Case IH Triple Red Rewards Program’, Synchro Marketing
  • ‘VHA V3 Excellence Program’, Synchro Marketing
  • ‘Toyota Parts Sales Society and Service Sales Society Program’, Synchro Marketing

Internal Marketing

  • ‘Corrs 2010 Internal Marketing Campaign’, Corrs Chambers Westgarth
  • ‘CSC (Australia) FY10 Leave Competition: Life Beyond the Laptop’, CSC
  • ‘Make it so’, Engineers Australia
  • ‘Delivering Difference’, Imagination
  • ‘Melbourne 2030 – Communicating Leader's Strategy’, Leader Community Newspapers
  • ‘The NAB Way’, NAB
  • ‘Decision Time Internal Drug and Alcohol Campaign’, RailCorp
  • ‘We are scosa’, scosa, Spastic Centres of South Australia
  • ‘The Siemens Way Program’, Siemens Ltd
  • ‘Internal Marketing – Communicate!’, TransdevTSL Brisbane Ferries

Loyalty Programs

  • ‘Know Your IBM’, CiEvents
  • ‘Woolworths Everyday Rewards and Qantas Frequent Flyer – a very rewarding partnership’, Woolworths Ltd

Marketing Communications (Business to Business)

  • ‘Speaking through actions not words: Communication based on thought leadership’, Aon
  • ‘Promotion and Growth of Reflex A4 Copy Paper’, Australia Post CVT Marketing Team
  • ‘Creating a twin for the market leader’, Colonial First State
  • ‘Avoiding the pitfalls of autoclave validation’, CommOut
  • ‘Ergon Energy – Overhead Powerlines Safety’, Ergon Energy
  • ‘Eye on Canberra’, Grey Canberra
  • ‘Hitachi Data Systems – Storage Virtualisation for Dummies’, Hitachi Data Systems
  • ‘The Great Information Glut’, Hitachi Data Systems
  • ‘Panasonic – A New Visual Era’, Imagination
  • ‘Picture the Future Project’, Siemens Ltd
  • ‘It Starts In-Store Campaign’, TorchMedia

Marketing Communications (Business to Consumer)

  • ‘Farmers Union Iced Coffee: Brand legend gets FUIC'ed and wins 9.5% growth’, AJF Partnership
  • ‘Holden Cruze: How a big car maker turned the small car market on its head’, AJF Partnership
  • ‘B2C BOQ Home Loan Campaign in WA’, BOQ – Bank of Queensland
  • ‘Commonwealth Bank Home Loans Ongoing Online Marketing Programme’, Commonwealth Bank of Australia
  • ‘Brumbies 2010 Season Campaign’, CRE8IVE
  • ‘2009 National Marketing Campaign’, CRVA (Caravan, RV & Accommodation Industry of Australia)
  • ‘Salvos Stores Shop Donate Recycle Campaign – A new direction for not-for-profit marketing’, DGM Collective
  • ‘Resorting to its strengths’, Hand Eye Communication
  • ‘Ford – Experience Ford: Fwd: A FORD', Jack Morton Worldwide
  • ‘Picnic. It's No Picnic’, Kraft Foods
  • ‘We love our Lamb – Australia Day 2008-2010’, Meat and Livestock Australia – Lamb
  • ‘Medicare electronic claiming campaign May and June 2009’, Medicare Australia
  • ‘PROJECT: YOU’, Metropolitan South Institute of TAFE
  • ‘MyState Financial Term Deposits’, MyState Financial/Red Jelly
  • ‘Masterpieces from Paris: Van Gogh, Gauguin, Cezanne and beyond, Post Impressionism from the Muse d'Orsay’, National Gallery of Australia
  • ‘Natural Gas. The Natural Choice’, Pulse Marketing Group
  • ‘What Get's You Up in the Morning?, Sanitarium
  • ‘Darwin – Mix It Up!’, Tourism NT

Multimedia and Interactive

  • ‘Clip Attic: 'Mmm' – Multimedia, Money & Metrics’, Clip Attic
  • ‘The Hangover – Social Media Campaign’, Daemon Digital
  • ‘Ask Richard’, Naked Communications
  • ‘Panasonic VIErA Bonus HD Campaign’ Panasonic
  • ‘GoAnywhere3D 'Crace’, Roam Interactive Pty Ltd
  • ‘CityGT’, VicRoads
  • ‘Yellow Pages Digital Win Back campaign’, Yellow Pages

New Brand

  • ‘A new brand for a new AECOM’, AECOM
  • ‘The World of Norfolk’, DDI
  • ‘Provoking engagement through branding – Creating the new Burnet Institute brand’, Oxygene Branding and Communications
  • ‘CLEM7. The tunnel that became a Brisbane icon’, RiverCity Motorway
  • ‘Reindeer Preferred Carrots a Christmas Hit’, Starship Pty Ltd
  • ‘Bingle – Pushing the frontiers of car insurance’, Suncorp Personal Insurance
  • ‘vividwireless Brand Campaign’, vividwireless
  • ‘There's no-one you'er than you!’, Youi Insurance

New Product/Service Launch

  • ‘Farmers Union Iced Coffee: Brand legend gets FUIC'ed and wins 9.5% growth’, AJF Partnership
  • ‘CablePI – The power alarm that can save your life’, Aurora Energy/Red Jelly
  • ‘Bulla Thick & Fruity’, Bulla Dairy Foods
  • ‘Berwick Technical Education Centre’, Chisholm Institute of TAFE
  • ‘Creating a twin for the market leader’, Colonial First State
  • ‘Domino's Pizza iPhone Application launch’, Domino's Pizza Enterprises Ltd
  • ‘BoB Product Launch’, iiNet
  • ‘La Bella Creations Launch and First Year’, La Bella Creations
  • ‘Building a sustainable future’, Metropolitan South Institute of TAFE
  • ‘Launch of Peet Limited's Shorehaven at Alkimos’, Peet Limited
  • ‘New CityRail timetable – 2009’, RailCorp
  • ‘Nature's Own Complete Sleep’, Sanofi-aventis Consumer Healthcare
  • ‘Launch of Telstra's new retail concept stores’, The LAM Agency and Telstra

Relationship Marketing

  • ‘Aviva's purchase by the NAB’, Aviva Australia
  • ‘Commonwealth Bank of Australia, Stimulus Package’, BMF Advertising and Commonwealth Bank of Australia
  • ‘Europe. Almost as beautiful as the journey’, Emirates
  • ‘Utopia – the ultimate in Relationship Marketing’, First National Group of Independent Real Estate Agents Limited
  • ‘Growing HCF's member base through its members’, HCF (The Hospitals Contribution Fund of Australia Limited)
  • ‘Healthy Relationships’, Mater Health Services
  • ‘Clients For Life’, Philip Webb Real Estate
  • ‘Dick Smith Star Performers Program’, Synchro Marketing
  • ‘Case IH Triple Red Rewards Program’, Synchro Marketing
  • VHA V3 Excellence Program’, Synchro Marketing

Social Marketing

  • ‘CablePI – The power alarm that can save your life’, Aurora Energy/Red Jelly
  • ‘Ergon Energy – Overhead Powerline Safety’, Ergon Energy
  • ‘Anti Drug Driving 09/10’, Motor Accident Commission
  • ‘Beyond the student prospectus: Blogs, Facebook, Twitter, YouTube and more’, Murdoch University
  • ‘Ask Richard’, Naked Communications
  • ‘No Leave, No Life’, Tourism Australia
  • ‘Driving a record low road toll for the second consecutive year’, Transport Accident Commission (TAC)

Sponsorship

  • ‘Amway of Australia – Adam Gilchrist gets the Wheels in Motion’, Amway of Australia
  • ‘Fantastic Noodles Surfing Sponsorship’, Fantastic Snacks
  • ‘Australian Open 2010 Sponsorship Campaign’, IBM
  • ‘Entertaining new ways of thinking: Murdoch University and Sunset Events’, Murdoch University
  • ‘Creative generation – State Schools Onstage’, Queensland Department of Education and Training
  • ‘Kicking Goals for scosa’, scosa, Spastic Centres of South Australia Inc
  • ‘People's Channel on SelecTV’, SelecTV Broadcasting Pty Ltd
  • ‘Activating Australia's Next Top Model 'in Telstra', The LAM Agency and Telstra

 

2009 winners | Past winners | Special Awards

 

The 2010 Awards for Marketing Excellence are proudly supported by:

Etchcraft (www.etchcraft.com.au) and The Ribbon Gang (www.ribbongang.com.au)

2009 Australian Marketing Institute