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  • Sydney: 8 October. Venue: Cliftons Sydney, Level 13, 60 Margaret Street. 

Online registration – click on the relevant date link above | PDF registration

National Workshop Attendance: a discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.

Workshop facilitator: Dr Mark Ritson, Associate Professor of Marketing, Melbourne Business School.


Brand Positioning is a one-day advanced workshop that will help you position your product, service or company in the market for maximum results. The workshop examines countless examples of positioning success and failure through applied case studies and examples and will answer all the key questions associated with developing, articulating and driving a successful positioning strategy.

Before you start investing in your marketing tactics, make sure your positioning is right. This workshop will provide intensive, practical advice on the do’s and don’ts of world-class positioning.

This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.

Topics covered

The modules are:

  • Understand the challenge of consumer needs.
  • The role of core competence.
  • Differentiation versus the competitor. 
  • How to articulate positioning the right way.
  • Refreshing a tired brand.
  • Getting the organisation on board.  

More information about the workshop content can be found in the 2013 Advanced Workshops brochure (PDF, click here).

Who should attend this workshop

This workshop is specifically designed for marketers who have direct responsibility for a product, brand, service or company that they want to position or re-position in the market. Are you a marketer with a product that lacks the correct position? Are you in charge of a corporate brand that lacks clarity? Do you manage a not-for-profit marketing function and want to improve the way you are perceived? Or are you simply keen to learn more about one of the most pivotal and badly executed steps in marketing strategy?


CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475

Online registration is available; click on the date link at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Advanced Workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here). If you just want the registration form, click here.


Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Digital Strategy | Driving Marketing Strategy | Managing Integrated Marketing Communications | Scenario Planning | Social Media Strategy

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2009 Australian Marketing Institute