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Continuing professional development courses for senior marketers and business professionals

Open/download continuing professional development courses program in the 2013 Advanced Workshops PDF brochure with registration form

NEW IN 2013:

  • Digital Strategy, delivered by Beth Powell, Lecturer in Digital Marketing, APM Institute go to details

The 2013 Advanced Workshops program from the Australian Marketing Institute offers continuing professional development courses specifically designed for middle to senior marketers and management to broaden or refresh their marketing knowledge base.

See also the continuing professional development opportunities offered in our Foundation marketing short courses program

These continuing professional development courses will deliver relevant, insightful and challenging sessions that reflect the changing local and global workplace. Every workshop will be delivered by senior industry practitioners with domestic and international consulting experience who will provide participants with engaging, interactive and up-to-date materials.

Each marketing workshop qualifies for a maximum of eight hours of structured professional development for each day of attendance under the Professional Maintenance Program of the Certified Practising Marketer Program.

Full information about the continuing professional development courses program can be downloaded in the Advanced Workshops 2013 brochure (PDF, click here).

Special discount for members who need to travel interstate to participate in continuing professional development

To ensure that these continuing professional development courses are accessible to members nationally, a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year. This reduced rate is in recognition of the additional travel and accommodation costs if a preferred scheduled workshop is only offered in another state.

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Customise our marketing workshops to your organisation's continuing professional development needs

The Australian Marketing Institute also offers its continuing professional development courses as a customised marketing workshops program. Working with experienced industry facilitators, a tailored workshop can be developed to suit an organisation's key learning requirements. The outcome is a learning experience that integrates the overall business culture and delivers results in line with the organisation's plans. For further information, contact the Australian Marketing Institute on 1300 737 445 or email events@ami.org.au.

General enquiries about the continuing professional development courses program can be made to Membership Services on 1300 737 445 or email events@ami.org.au

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2013 PROGRAM OF ADVANCED MARKETING WORKSHOPS (continuing professional development)

Brand Architecture

Go to course outline

  • Melbourne: 8 May




Social Media Strategy

Go to course outline

  • Sydney: 20 June 
  • Melbourne: 28 August 
  • Brisbane: 4 September



Digital Strategy

NEW IN 2013

Go to course outline

  • Brisbane: 19 March 
  • Sydney: 22 March
  • Perth: 12 June
  • Adelaide: 7 August
  • Melbourne: 19 November

Managing Integrated Marketing Communications

Go to course outline

  • Brisbane: 6 August
  • Sydney: 7 August





Scenario Planning

Go to course outline

  • Sydney: 22 May




Brand Management

Go to course outline

  • Sydney: 6 May
  • Melbourne: 4 June
  • Brisbane: 6 June


Driving Marketing Strategy

Go to course outline

  • Brisbane: 29 August
  • Melbourne: 5 September
  • Sydney: 12 September

Brand Positioning

Go to course outline

  • Sydney: 8 October 









CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475

The 2013 PDF continuing professional development Advanced Workshops Program contains more details about the program plus a registration form that can be used for bookings for individuals or groups. If you would just like the PDF registration form, click here

Online registration is available. Individuals can register themselves and colleagues online.



Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning Digital Strategy | Driving Marketing Strategy | Managing Integrated Marketing Communications | Scenario Planning | Social Media Strategy

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