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  • Sydney: 7 August. Venue: Cliftons Sydney, Level 13, 60 Margaret Street.
  • Brisbane: 6 August. Cliftons Brisbane, 288 Edwards Street.

Online registration – click on the relevant date link above | PDF registration

National Workshop Attendance: a discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.

Workshop facilitators: Dr Don Schultz, Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, US, and President, Agora, Inc; and Heidi Schultz, marketing communications consultant and lecturer, Northwestern University Department of Integrated Marketing Communication.


This one-day advanced workshop, Managing integrated marketing communications, will help participants view marketing communications as an organisational investment that should generate measurable returns. The focus will be on developing a holistic view of the communication marketplace, identifying customers and prospects in which marketing and communication investments should and could be made. 

Participants will develop a radically different view of how to combine “push” (outbound and offline) and “pull” (response-driven and online) communication systems to optimise returns. At the end of the day, you should be able to answer the four key communication management questions: 

  • How much should we spend?
  • On what communication activities?
  • What level of return will that generate?
  • Over what period of time will those returns occur? 

This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.

Topics covered

  • Developing strategic marketing communication
  • Senior management perspectives on marketing communication
  • Integrating customers into the planning process
  • Integrated marketing communication (IMC)
  • Brands and branding in an interactive marketplace
  • The 5-step planning process

More information about the workshop content can be found in the 2013 Advanced Workshops brochure (PDF, click here).

Who should attend this workshop

This workshop is specifically designed for middle to senior managers responsible for the planning, development, implementation and measurement of marketing or marketing communications programs in B2C, B2B, C2C and B2B2C organisations. The focus will be on management of communication across the entire spectrum of audiences and delivery systems. Some knowledge of marketing communication is assumed, as is a basic understanding of how businesses operate and profits are generated.


CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475

Online registration is available; click on the relevant date link at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Advanced Workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here). If you just want the registration form, click here.


Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Digital StrategyDriving Marketing Strategy | Managing Integrated Marketing Communications | Scenario Planning | Social Media Strategy

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2009 Australian Marketing Institute