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  • Sydney: 20 June. Venue: Cliftons Sydney, Level 13, 60 Margaret Street.
  • Melbourne: 28 August. Cliftons Melbourne, Level 1, 440 Collins Street.
  • Brisbane: 4 September. Venue: Cliftons Brisbane, 288 Edward Street. 

Online registration – click on the relevant date link above | PDF registration

National Workshop Attendance: a discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.

Workshop facilitator: Beth Powell, Lecturer in Digital Marketing, APM Institute.


This one-day intensive advanced workshop aims to extend participants’ skills and knowledge in the latest techniques to develop and deliver social media business strategies. It will cover methodical approaches for developing social media business strategies including audit and assessment, strategic models and frameworks and organisational structures and workflows.

This workshop is interactive and participants are expected to bring a laptop and be able to apply the models presented in the workshop to their organisations.

This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.

Topics covered

  • Strategy methodology
  • Audit and assessment
  • Developing the strategy
  • Reporting strategies 
  • Structure, roles and resourcing 
  • Budget and ROI

More information about the workshop content can be found in the 2013 Advanced Workshops brochure (PDF, click here).

Who should attend this workshop

Those in senior marketing or management positions who need to understand how to develop a social media strategy for their business and how to successfully implement the strategy across the business.


CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475

Online registration is available; click on the relevant date link at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Advanced Workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here). If you just want the registration form, click here.


Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Digital StrategyDriving Marketing Strategy | Managing Integrated Marketing Communications | Scenario Planning | Social Media Strategy

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2009 Australian Marketing Institute