This site has moved - please check www.ami.org.au for updated information

NEW IN 2013


  • Adelaide: 10 May. Venue: Cliftons Adelaide, Level 1, 80 King William Street.
  • Melbourne: 14 June. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
  • Perth: 3 July. Venue: Cliftons Perth, mezzanine Level, Australia Place, 15-17 William Street.
  • Sydney: 30 July. Venue: Cliftons Sydney, Level 13, 60 Margaret Street. 
  • Brisbane: 14 October. Venue: Cliftons Brisbane, 288 Edward Street.

Online registration – click on date link above | PDF registration


In marketing into a competitive environment, customer loyalty is a critical issue. Your brand is the pivotal tool in driving and leveraging loyalty. This half-day workshop is about learning and uncovering your Brand Story. Understanding the key components of your brand clarifies the marketing mix opportunity.

Based on several recent white papers, Brand Story is an emerging way for participants, their organisation and customers to understand their brand. The Brand Story orientation conducts an audit of your brand and looks for the positioning and communication opportunities. Through a combination of group and individual activities, facilitator-led discussion and examples, the workshop will reflect on represented brands and other well-known examples to decode key aspects of branding and brand stories.

The workshop qualifies for 3.5 hours of professional development under the AMI's Certified Practising Marketer program.


  • Brand Story 
  • Finding a great story
  • Building the brand Story

More detail about the workshop content can be found in the 2013 Foundation Workshops PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $360; AMI Members $390; Non-members $490
Interstate CPM $180; Interstate AMI Member $195.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview

Forgot your password?
Quick Links
National Sponsors

2009 Australian Marketing Institute