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NEW IN 2013


  • Brisbane: 25 March. Venue: Cliftons Brisbane, 288 Edward Street.
  • Sydney: 13 June. Venue: Cliftons Sydney, Level 13, 60 Margaret Street. 
  • Melbourne: 10 October. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.

Online registration – click on date link above | PDF registration


This half-day workshop is designed for organisations looking to implement a significant change program. Whether it is to support a new strategic direction, restructure, rebrand or leadership, if you have responsibility for harnessing staff support to drive this change, then this workshop will provide you with the understanding to be completely knowledgeable about best practice processes for delivering a successful road map.

Through a combination of individual and group activities, facilitator-led discussion and presentation aids, participants will investigate how effective communication leads to productive change. This workshop outlines key communication steps and case study examples including:

  • An understanding of the change process, along with relevant models.
  • How employee and stakeholder engagement assists in overcoming resistance.
  • How to successfully promote your vision.

The workshop qualifies for 3.5 hours of professional development under the AMI's Certified Practising Marketer program.


  • Introducing change
  • Communication for change
  • Use of situation from participant's own organisation

More detail about the workshop content can be found in the 2013 Foundation Workshops PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $360; AMI Members $390; Non-members $490
Interstate CPM $180; Interstate AMI Member $195.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview


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