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  • Perth: 24 October. Venue: Cliftons Perth, Australia Place, mezzanine level, 15-17 William Street. 
  • Sydney: 24 May, 29 October. Venue: Cliftons Sydney, level 13, 60 Margaret Street. 
  • Brisbane: 12 March, 1 August. Venue: Cliftons Brisbane, 288 Edward Street.
  • Melbourne: 18 June, 12 September. Venue: Cliftons Melbourne, level 1, 440 Collins Street.
  • Adelaide: 14 November. Venue: Cliftons Adelaide, level 1, 80 King William Street.
  • Hobart: 18 September. Venue: The Old Woolstore, Apartment Hotel, 1 Macquarie Street.

Online registration – click relevant date above | PDF registration


This one-day intensive workshop introduces participants to the elements of digital marketing. Learning outcomes include understanding the shift in traditional marketing caused by digital technology, an appreciation of integrated digital and traditional marketing campaigns, introduction to consumer behaviour online, and an introduction to search engine marketing, email marketing, mobile marketing and the application of various social media tools for marketing.

This workshop uses a variety of content from facilitator presentation, small group activities and discussion, video and text-based materials. Digital marketing issues are discussed and analysed across industries represented. Information presented includes case studies, research and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged. Participants may wish to bring a laptop, tablet or smartphone to this workshop. 

This is an introductory workshop suitable for those in marketing, marcomms or business development roles, consultants, event managers, stakeholder managers, fundraising managers, small to medium e-business operators or marketing contract managers.
Participants may have no formal marketing training or have traditional marketing experience and are looking to update their skills.  

The workshop qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program.


Digital Marketing in Context

  • What is digital marketing?
  • Understanding the impact of technology on marketing practice
  • What opportunities does the power shift to consumers provide for marketers?

Introduction to Strategy Development in Digital Marketing

  • Assessing the opportunity
  • Developing objectives and aligning business goals
  • Applying digital marketing elements strategically

Introduction to Search Engine Optimisation

  • Definitions
  • Tips for search engine optimisation
  • Web tools to assist search engine optimisation

Introduction to Search Engine Marketing

  • Definitions
  • Tips for effective search engine marketing

Introduction to Email Marketing

  • Email marketing strategy
  • Tips for effective email marketing

Introduction to Mobile Marketing

  • The mobile marketing market
  • Strategy for mobile marketing
  • Tips for effective mobile marketing

Introduction to Games

  • Understanding the games market
  • Introduction to games marketing strategy

Introduction to Social Tools

  • Introduction to the primary social media tools for business
  • Integration of social media and digital marketing

For more details about the workshop, see the full 2013 Foundations workshops PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $560; AMI Members $590; Non-members $790.
Interstate CPM $280; Interstate AMI Member $295

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview


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2009 Australian Marketing Institute