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Online registration – click on relevant date above | PDF registration


This two-day intensive Marketing Principles workshop looks at the principles that underpin marketing as a philosophy or concept, specifically customers, segmentation, positioning, the 7 Ps, the marketing environment, and communications. These issues are discussed through the examples that participants bring to the room.

These workshops use a variety of content from discussion and group brainstorming to video and text-based materials. The power in this workshop is the facilitated discussion with the diverse participants around the topic area. Jargon is decoded and current marketing issues discussed. Participants receive a comprehensive set of notes on the topic, examples, and other related resources.

This workshop qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.


  • What is Marketing?
  • The Marketing Mix
  • Current Issues in Marketing
  • Marketing Environment 
  • Marketing Research
  • Segmenting, Targeting and Positioning 
  • Consumers 
  • Positioning Through The 7 Ps
  • Planning


Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990.
Interstate CPM $380; Interstate AMI Member $395

Online registration is available. Click the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview


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