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  • Melbourne: 16-17 May. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
  • Sydney: 16-17 July. Venue: Cliftons Sydney, Level 8, 190 George Street. 
  • Brisbane: 3-4 September. Venue: Cliftons Brisbane, 288 Edward Street.

Online registration – click relevant date above | PDF registration


This two-day intensive workshop looks at business-to-business and professional services marketing. Issues discussed include relationship and lifecycle management, customer needs, and how to build loyalty around largely intangible benefits. Participants will discuss their own personal and workplace experiences.

This workshop will use a variety of content, from discussion and group brainstorming to video and text-based materials. The power in these workshops is the facilitated discussion with the diverse participants around the topic area, i.e. business relationships.

Key topics are discussed at length in a format that encourages participation. Current service-based marketing issues will be discussed and compared across industries represented. Participants will receive a comprehensive set of notes on the topic, examples and other related resources including topic podcasts.

This workshop qualifies for 16 hours of professional development under the Institute's Certified Practising Marketer program.


  • Business Marketing
  • Customers and Suppliers
  • Understanding Customers
  • Relationship-Driven Marketing
  • Designing the Offer
  • Marketing Mix and Relationship Lifecycle
  • Implementation

More information about the workshop content can be found in the 2012 Foundations PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design

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2009 Australian Marketing Institute