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NEW IN 2013


  • Adelaide: 10 April. Venue: Cliftons Adelaide, Level 1, 80 King William Street.
  • Perth: 13 June. Venue: Cliftons Perth, mezzanine Level, Australia Place, 15-17 William Street.
  • Sydney: 15 May. Venue: Cliftons Sydney, Level 13, 60 Margaret Street. 
  • Melbourne: 29 August. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
  • Brisbane: 31 October. Venue: Cliftons Brisbane, 288 Edward Street.

Online registration – click on date link above | PDF registration


This half-day intensive workshop aims to extend participants’ skills and knowledge in mobile marketing strategies and tactics. Learning outcomes include gaining an understanding of the marketing opportunities arising from the increased use of smart phones and tablets; gaining knowledge of the mobile marketing toolkit; and understanding how to lay the foundations for a successful mobile marketing program or campaign.

This workshop will use a variety of content from facilitator presentation, small group activities and discussion, video and text-based materials. Information presented includes case studies, current research and practical hands-on tips. Participants will have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator. Participants receive a comprehensive set of notes as well as resources for further study. 

The workshop qualifies for 3.5 hours of professional development under the AMI's Certified Practising Marketer program.


  • Introduction to mobile marketing
  • The mobile marketing toolkit
  • Laying the fouundation for a successful mobile marketing program

More detail about the workshop content can be found in the 2013 Foundation Workshops PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $360; AMI Members $390; Non-members $490
Interstate CPM $180; Interstate AMI Member $195.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation Workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001


Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview

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