CPM
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PRINCIPLES OF MARKETING


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2012 WORKSHOP DATES AND VENUES

  • Sydney: 27-28 August, 5-6 November. Venue: Cliftons Sydney, Level 8, 190 George Street.
  • Melbourne: 6-7 August, 13-14 November. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
  • Brisbane: completed for 2012. 
  • Adelaide: 23-24 July. Venue: Cliftons Adelaide, Level 1, 80 King William Street.
  • Perth: 29-30 October (change of date). Venue: Cliftons Perth, Australia Place, cnr St Georges Terrace and William Street, enter at 15-17 William Street.

Online registration – click on relevant date above | PDF registration

WORKSHOP OUTLINE

This two-day intensive workshop looks at the principles that underpin marketing as a philosophy or concept, specifically customers, segmentation, positioning, the 7 Ps, the marketing environment, and communications. These issues are discussed through the examples that participants bring to the room.

These workshops use a variety of content from discussion and group brainstorming to video and text-based materials. The power in this workshop is the facilitated discussion with the diverse participants around the topic area. Jargon is decoded and current marketing issues discussed. Participants receive a comprehensive set of notes on the topic, examples, and other related resources including topic podcasts.

This workshop qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

  • What is Marketing?
  • The Marketing Mix
  • Current Issues in Marketing
  • Marketing Environment 
  • Marketing Research
  • Segmenting, Targeting and Positioning 
  • Consumers 
  • Positioning Through The 7 Ps
  • Planning

REGISTRATION

Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990.
Interstate CPM $380; Interstate AMI Member $395

Online registration is available. Click the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

 

Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design

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