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  • Sydney: 27-28 May. Venue: Cliftons Sydney, Level 13, 60 Margaret Street.
  • Brisbane: 8-9 July. Cliftons Brisbane, 288 Edward Street.
  • Melbourne: 26-27 November. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
  • Launceston: 8-9 August. Venue: Mercure Launceston, 3 Earl Street, Launceston.  

Online registration – click on relevant date above | PDF registration


This interactive two-day workshop is designed for busy marketers who have responsibility for bringing new products, services and campaigns to market to get results. Project management skills can improve your marketing actions through co-ordinated, visible and easily communicated project plans developed with a project management philosophy.

This workshop looks at the marketing challenge of bringing new products and services to life, the dynamic environment or marketplace and implementation. Specifically, the benefits of the project management orientation for marketing projects and defining projects from a technical and people (sociocultural) perspective are reviewed.

An introduction is made to Microsoft Project 2010 as a desktop tool to assist your efforts. We also look at a range of tablet and cloud-based project facilitation tools and other ways of communicating your challenge 24/7. This workshop utilises a variety of content from discussion and group brainstorming to computer software. Please bring your notebook/laptop computer.

This workshop qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.


  • Bringing New Products and Services to Life
  • Project Management
  • Implementation
  • Project Software
  • Computers for Communication
  • Projects
  • People in Projects

More detailed information about the workshop content can be found in the 2013 Foundations PDF brochure (PDF, click here).


Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990;
Interstate CPM $380; Interstate AMI Member $395.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2013 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001



Foundations overview page | Business and Public Relations Writing | Effective Marketing Plans | Marketing Principles | Project Management Skills | Public Relations Strategy | Social Media Applications | Digital Marketing | Event Marketing and Sponsorship | Measuring Marketing Performance | Online Writing | Search Engine Tools | Better Briefs | Brand Story | Communicating Change | Mobile Marketing | Practical Email Marketing | Research, Insight and Action | Strategic Planning Overview

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