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The rise and rise of personal brand

The key to increased visibility, influence and effectivness


Wednesday 27 February 2013

With the advancement of technology changing the world around us, the art of managing our reputation is also being redefined. At a time where comment, opinion, review, recommendation and story-telling are commonplace and in the public arena, what is said by you or others builds a powerful image of who you are. How you choose to negotiate the public dialogue, combined with how you choose to behave professionally or personally is becoming one of the essential considerations for career management strategies today.

In this breakfast seminar, AMI QLD has invited an experienced panel of professionals who work with personal brands everyday to share how to build, manage and communicate your personal brand for increased visibility, influence and effectiveness.

Our panel includes:

  • Craig Sneesby, Director, U&U Executive Recruitment Partners.
  • Kerryn Fewster, Leadership Effectiveness Coach, Change2020.
  • Jane Anderson, Master Career Coach and Linkedin expert, InsideOut Training and Coaching.

Read more about the speakers

The breakfast seminar will cover:

  • The dynamic of a personal brand in the workplace and how it can affect your career.
  • How to craft your personal brand and the elements to consider.
  • How to determine your unique selling proposition (USP) or value proposition and understand the intrinsic value you deliver your employer.
  • How to ensure your work effort is invested in the right places.
  • Why time to plan and organise your day is a critical element of your brand.
  • 10 workplace behaviours that can erode your personal brand.
  • How to grow your spheres of influence and credibility with staff, peers and senior colleagues.
  • Your personal brand toolkit.
  • How you can optimise your Linkedin profile for communicating your personal brand, growing business relationships or promoting yourself for career opportunities.

This breakfast is ideal for graduates, professionals and seasoned business people from any profession. In the Age of Influence, your personal brand is essential to increase your confidence, demonstrate leadership at any level and drive greater value to your organisation through increased personal performance.

The latter half of the breakfast will be interactive so we encourage all participants to bring along their tablet. Free wi-fi will be available.

Event details

Rydges Southbank, Rooftop Room North, level 12.

7.15 AM Registration
7.30 AM Event begins (includes breakfast)
9.00 AM Event concludes

Cost (inc GST):
AMI CPM Members: $55
AMI Members: $66
AMI Student Members: $44
Non-Members: $88

Inquiries: events@ami.org.au

This event qualifies for 1.5 hours of professional development under the Institute's Certified Practising Marketer program

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Online registrations – individual bookings only. For two or more people, please use the group booking PDF form.

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Group Bookings or Request an Invoice

For group bookings or to request an invoice for payment please complete the PDF registration form:

Registration details, or if you are experiencing difficulties booking online please contact:

MAIL: Australian Marketing Institute
PO Box 5295, Sydney, NSW 2001

FAX: 1300 131 468

TEL: 1300 737 445

EMAIL: events@ami.org.au

Cancellation Policy: If you are unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively, a refund (less a service charge) will be made for cancellations in writing (letter or fax) up to two weeks prior to the event. Please note that the AMI has the right to cancel the event with a full refund.

Privacy: The Australian Marketing Institute and its event organisers collect information about you when you complete and submit the registration form in order to improve future services to you. By completing the registration form you consent to using information supplied for this purpose. If you prefer the AMI to not access your information, please contact us.

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AMI Queensland gratefully acknowledges the support of our event sponsors.

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2009 Australian Marketing Institute