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Building a successful brand

How a strong brand can translate into commercial success


Monday 25 March 2013

Guest speaker: Nicole Graham, Chief Executive, scosa

The Institute is delighted to announce the first in its exclusive 2013 CPM series. Members will be able to network with other experienced marketers before and after the session, hosted by the University of Adelaide.

In this seminar, Nicole Graham will share her experiences of building scosa (Spastic Centres of South Australia Inc.) into a winning brand. Last year scosa picked up the AMI’s South Australian award for Brand Extension, the second year in a row, and also the 2012 SA award for Corporate Social Responsibility.

The campaigns and the award wins recognise scosa’s fresh approach to engaging public support in the sometimes difficult arena of disability awareness. Nicole will reference some brand tracking results and the impact increased engagement has had on the business as a whole.

About the speaker

Nicole Graham has an MBA and a Bachelor of Management (Employee Relations). She brings a wealth of skills and knowledge crucial to building on scosa’s service excellence at an extraordinarily young age. She is the youngest-ever CEO of scosa and one of the youngest CEOs in the country.

When she joined scosa in 2004 from a human resources role at Mitsubishi Motors, it was her first taste of just how challenging life can be working with a not-for-profit group. Within three years of joining scosa, Nicole was appointed General Manager of Workforce Planning and Development and later General Manager of Client Services. In this role, Nicole implemented a new model for service delivery that was a world’s first.

In 2007, Nicole started an MBA for professional development and recognition of her business acumen. Since becoming CEO in March 2010, Nicole has driven several successful initiatives that have made a positive difference in the lives of more than 350 South Australians living with a disability.

Nicole has established a genuine respect and an excellent reputation within the disabilities sector through her active participation and representation on peak bodies and government working parties.

Event details

Level 7, Conference Room Ingkarni Wardli, University of Adelaide

5.15 for 5.30 PM to 7.00 PM (includes refreshments)

Registration (inc GST):
This seminar is for CPM members only and there is no charge

RSVP date:  noon, Friday 22 March 2013 to Virginia Swan on sa@ami.org.au

Inquiries: events@ami.org.au


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This seminar is free and for CPM Members only, but you must register

Please email SA event manager Virginia Swan on sa@ami.org.au or ring (08) 8242 0505


Cancellation Policy: If you are unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively, a refund (less a service charge) will be made for cancellations in writing (letter or fax) up to two weeks prior to the event. Please note that the AMI has the right to cancel the event with a full refund.

Privacy: The Australian Marketing Institute and its event organisers collect information about you when you complete and submit the registration form in order to improve future services to you. By completing the registration form you consent to using information supplied for this purpose. If you prefer the AMI to not access your information, please contact us.

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2009 Australian Marketing Institute