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Social media, marketing and the law

Hear about the risks, the rewards and even how to retweet!


Wednesday 20 March 2013

Barely a day goes past without yet another social media scandal. The social media space is moving so fast that very few businesses, companies or agencies can keep up. We are all exposed in this space – many wouldn’t even know to what degree or why.

It’s a legal minefield for users and abusers, but do you know which one you are?

How can you make sure that your campaigns and your brand is safe and will stay top of mind for the right reasons?

About the speakers

Danielle Clark, Telstra's Head of Online and Social Media, and Claire Kowarsky, Lawyer, Kelly Hazell Quill Lawyers (former a marketing manager)

Danielle and Claire will team up to let you in on the latest legal case studies and laws, and to share practical tips on how top brands successfully manage the risks inherent in social media.

They will covering what’s on – and what’s best kept off – the table when it comes to social media, marketing and the law.

Brian Goldberg, Trademarks Attorney, EKM Patents and Trademarks

As a marketer in the social media space, can you take a risk and embark on bold marketing campaigns that you could not do in the traditional environment as it would be considered as intellectual property (IP) infringement.

Brian Goldberg, IP and Trademark expert, will help you refresh your IP understanding, identify your limitations as a marketer and help you learn from other people's infringements in Facebook, Linkedin and other social media platforms.


The Point at Albert Park
Aquatic Drive, Albert Park Lake

7.00 AM Networking
7.30 AM Breakfast
7.40 AM Presentation
9.00 AM Finish

Cost (inc GST):
AMI CPM Members: $70
AMI Members: $80
AMI Student Members: $50
Non-Members: $95

RSVP: Monday 18 March 2013

Inquiries: events@ami.org.au

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Registration details, or if you are experiencing difficulties booking online please contact:

MAIL: Australian Marketing Institute
PO Box 5295, Sydney, NSW 2001

FAX: 1300 131 468

TEL: 1300 737 445

EMAIL: events@ami.org.au

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