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EVENT ANNOUNCEMENT: SA
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UNIVERSITY OF ADELAIDE AND AMI SA PRESENTS

A RESEARCH TUESDAY SEMINAR

EVENT NAME

Harnessing consumer insight

A systematic new approach to converting market intelligence into true consumer insight

EVENT DATE

Tuesday 12 March 2013

Guest speaker: Dr Jodie Conduit, Senior Lecturer in Marketing, University of Adelaide Business School

It is well accepted that in-depth consumer intelligence can provide game-changing insights. But too often, employees do not see how it relates to their role and miss the opportunity to transform the business.

Many firms have a market research function that is run with an old-world mindset, where researchers simply take orders rather than acting as strategic partners. Recent University of Adelaide research has produced a roadmap for engaging employees and elevating the impact of consumer insights.

Following extended organisational studies and in-depth interviews with more than 40 Insight Directors of national and international firms, researchers have created a conceptual model for building employee engagement with market intelligence.

In this presentation, Dr Jodie Conduit will explain the model and describe how Mondelez International (formerly Kraft Foods) has applied aspects of this model across nine countries, resulting in increased revenue and new product.

About the speaker

Dr Jodie Conduit is a Senior Lecturer in Marketing in the University of Adelaide Business School. She is a recent recipient of the Barbara Kidman Women’s Fellowship and a former Senior Research Consultant at NAB.

Event details

Venue:
North Terrace Campus, Horace Lamb Lecture Theatre, University of Adelaide 

Timing:
5.15 for 5.30 PM to 6.30 PM

Registration (inc GST):
Attendance at this seminar is free but you must register.

RSVP date:  5pm, Friday 8 March 2013

Inquiries: sa@ami.org.au

PROUDLY SUPPORTED BY:



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REGISTER NOW FOR THIS EVENT

This seminar is free, but you must register

To register:

Ring the SA Event Office on (08) 8242 0505

Email your details to sa@ami.org.au

Send a fax to (08) 8242 6505 

 

 

Cancellation Policy: If you are unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively, a refund (less a service charge) will be made for cancellations in writing (letter or fax) up to two weeks prior to the event. Please note that the AMI has the right to cancel the event with a full refund.

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