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WEBINARS


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The AMI's popular webinar series uses the technology of PGi to enable attendees to participate from their home, office, or anywhere in the world. It also allows the AMI to invite presenters from overseas without the usual constraints.

The high-quality audio is delivered via a standard telephone line and vision is provided via the Internet (therefore requiring either a broadband Internet connection plus telephone line or two telephone lines, one for telephone audio and the other for dial-up Internet).

 

NEXT WEBINAR

Get the picture: visual B2B marketing

Time: Thursday 15 November, 12-1pm AEST | Speaker: Todd Wheatland, VP, Marketing and Thought Leadership, Kelly Services

The lines between consumer and business marketing continue to blur. Social media and mobile devices are driving content trends of reductionism, brevity and entertainment. For B2B marketers, the challenge is how to embrace these trends, remain relevant, and meet objectives at the same time.

This down-to-shirtsleeves webinar will show you:

  • The latest trends in business video use throughout the buyer’s journey.
  • The continued evolution of infographics and social image sharing for B2B.
  • The must-do model for sharing content updates into Facebook, LinkedIn and Twitter.
  • Pro tips for repurposing existing content into visual formats.
  • The power of SlideShare as a content outpost for B2B marketers.
  • To cut through the hype and find business success on Pinterest.

About the speaker: Todd Wheatland

Todd Wheatland is VP, Marketing and Thought Leaderships at Fortune 500 workforce solutions company Kelly Services, and is a recognised authority on content, B2B and social marketing. Todd is a frequent speaker at events in the US, Europe and Asia-Pacific, and a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer Magazine, DemandGen Report and B2B Magazine.

A 15-year career marketer, his projects have been recognised by the AMI Awards for Marketing Excellence, the Killer Content Awards, and gold and platinum MarCom awards.

He was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board's Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.

Australian by birth, Todd lives with his family in Paris, France.


Todd Wheatland, VP, Marketing & Thought Leaderships at Fortune 500 workforce solutions company Kelly Services

Cost

No charge for AMI members, but please register to receive webinar login details.

Non-members $20

Online registration | PDF registration

Recordings of previous webinars

Members can access webinar recordings by logging in to the site and going to the Member Area page or the Library, subject 'webinars' on the L-Z index page.

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