See also: Member Preferential Rates and Discounts page

Professional development for marketers

The AMI delivers a range of targeted professional development programs designed to assist members to:

  • Access and learn from the latest developments in the profession.
  • Refresh their knowledge of fundamental and advanced marketing skills.
  • Our professional development program is organised on a national and state basis, with slightly different activities in each state to reflect local interests and needs. Events and TrainingFoundation Workshops

Certified Practising Marketer

Certified Practising Marketer (CPM) is the profession's performance measure and the industry's benchmark. CPM has been developed:

  • To define the marketing profession by achieving a balance between experience and conceptual competence and establish an industry-recognised imprimatur.
  • To ensure that the marketing profession continues to advance with knowledge and information expansion.
  • To protect the image of the profession by ensuring that only experienced and qualified practitioners are recognised as "professional marketers".

Under the auspices of CPM, a professional development program is provided to bridge the gap between the academic achievement of qualified marketers and hands-on experience of professional marketing practitioners.

A professional development committee develops training policies and structured programs to assist marketers attain certifiable practising standards. These practising standards must be achieved through a combination of work experience within a marketing environment and tertiary qualifications.

The Institute offers a range of education, training and professional development programs that provide a path to attaining CPM certification.

Go to information on Certified Practising Marketer

Marketing Value metrics resource website

Only professional and corporate members of the AMI have access to the world-class resources available in the AMI's Marketing Value website.

Marketing Value provides frameworks and tools to explore and develop marketing metrics systems. A key feature is an interactive dashboard development system that provides a suggested list of key metrics, based on a straightforward question-and-answer format.

Marketing Value is an excellent resource for marketers, CFOs, CEOS and analysts.

Go to the Marketing Value site (member login required for access)


Each state has a comprehensive program of events, including evening seminars, breakfast seminars, workshops, and networking opportunities. These events are available to members at special rates. In addition, the AMI holds a number of major conferences including:

  • The Annual Conference. This is the premier event for the marketing profession, involving leading business and marketing professionals from Australia and overseas.
  • The Government Marketing and Communications Conference. This offers the opportunity to focus on the unique challenges of public sector marketing.
  • Other conferences include the Queensland Marketing Summit, Marketing Week (Adelaide), and the WA Marketing and Business Networking Congress (Perth).

AMI members receive advance information and special registration rates for our conferences. 

Go to information on State Events

Networking opportunities

Our event program offers you excellent opportunities to get to know people in the profession, from new entrants to the 'leading lights'.

Go to information on State Events


The annual AMI Awards for Marketing Excellence recognise outstanding marketers and their work at State Awards ceremonies. Winners become eligible to win National Awards in their chosen category.

The Sir Charles McGrath Award recognises outstanding individual achievements in marketing practice over a long period of service to the community, and is the highest honour bestowed by the profession.

The CPM Marketer of the Year Award recognises long-term service to marketing and long-term marketing achievement. 

Go to information on AMI Awards for Marketing Excellence

Career advancement

Employers recognise the commitment to professional excellence that comes with membership; it also gives you access to marketing ideas that you can use in your own work to advance your career.


We offer you access to our web-based services, including information about events, magazines and journals, and our library of marketing articles, podcasts and webinar recordings. Members receive our quarterly magazine Professional Marketing, our regular online newsletter Marketing Update, and a subscription to B&T magazine. CPM members also receive Market Leader magazine four times a year.

Discounts relevant to the work of marketers

AMI members gain access to a range of products and services at special rates:

  • 15% off the RRP of books in DA Direct's online bookstore.
  • Information products and services at reduced rates from IBISWorld.
  • 10% discounts for shared web hosting, online business tools and business email services, plus other special offers, from WebCentral.
  • 30% discount off the standard casual rates for display advertising space in Professional Marketing Magazine.
  • Automatic cover for most members for professional indemnity insurance from Austbrokers Countrywide, plus access to discounted insurance products.
  • Special benefits on car rental from Hertz.
  • Access to the Qantas Club at corporate rates.
  • Free (CPM members) or reduced price subscriptions to Market Leader, Marketing and Encore magazines.
  • Media auditing information services from Audit Bureaux of Australia. 

For more information about these benefits, go to the Member Preferential Rates and Discounts page.

Forgot your password?
Quick Links
National Sponsors

?2009 Australian Marketing Institute