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AUSTRALIAN CAPITAL TERRITORY NEWS

Go to: list of ACT State Council and state event manager details

 

MARCH 2013 NEWS UPDATE

President's message

By Warren Apps AFAMI CPM, President, ACT Council

On behalf of the ACT Council, I extend a warm welcome to 2013. It’s a big year for Canberra as the city celebrates its centenary so if you’re overdue for a visit to the capital, there’s never been a better time.

The ACT Council has also planned an interesting calendar of professional events and I’d encourage all members to review the program and plan ahead. As well as the return of some signature events, I’m particularly pleased to announce that we’ll be bringing two of the Institute's Advanced Workshops to the ACT for the first time.

International brand management guru Mark Ritson will present a half-day workshop on 2 May while Don and Heidi Schultz will present an Integrated Marketing workshop in August. Both workshops are very highly regarded and I’m confident that we can demonstrate demand for this level of professional development in our own backyard. For this reason, I’d encourage all members to look out for the event notification soon and consider attending.

The Canberra Marketing Forum is back – on 20 June – and promises to be bigger and better than ever. Our forum committee is hard at work finalising the program and we hope to be in a position to announce the line-up in early April.

We’ve also got some other interesting events planned, including a refreshed event called 'Ask Canberra' from our friends at Grey and more.

Keep an eye on the website for the full program. I look forward to seeing you at many of our events in 2013.

 

EVENT REVIEW

Marketing strategy to go!

Three presentations, a two-course National Press Club lunch and three useful ‘take aways’ for later consumption. This is what more than 100 government and private sector marketing practitioners received enthusiastically at our last event of 2012.

The Canberra Marketing Strategy forum was a first for AMI ACT, designed for members to keep up with trends in developing marketing strategy and marketing best practice.

The opening speaker, John Roberts, Professor of Marketing in the Research School of Management at the ANU, presented a framework for developing and implementing marketing strategy. This framework uses eight questions to ensure all opportunities are identified in a systematic process.

The second speaker, Adam Davey, First Assistant Secretary of the People, Capability and Communication Division at the Department of Health and Ageing, fed us a recipe for change using social marketing.

Adam took us through the National Drug Campaign looking at strategy development, the role of research and the importance of knowing your audience. He left us with a six-stage 'recipe'.

Finally, Greg Alder, an international branding expert, gave an entertaining presentation on the value of brands and how to develop a brand DNA. He left us with a brand DNA template to download and take away.

Greg included examples from many famous companies and iconic brands he has worked with in Australia, North and Central America and Asia Pacific. These brands include Kraft, Bundaberg Rum, Coca-Cola, Kelloggs, Nokia and Toyota.

 

UPCOMING EVENTS

  • What makes people click (lunch event) – Late April (TBC)
  • Brand Management Advanced Workshop (half day) – 2 May
  • Canberra Marketing and Communication Forum – 20 June
  • Ask Canberra (breakfast) – late July (date TBC)
  • Integrated Marketing Advanced Workshop – 9 August
  • Strategy to Go! – October (date TBC)

Keep your eye on the ACT events calendar, which will carry more details when they become available.

 

COUNCILLOR PROFILE

Tiffany King AMAMI
 
Title: Senior Manager, Communications & Marketing, General Practice Education & Training Limited (GPET). AMI State Councillor, ACT.

Qualifications:  BA in Media & Comms, GAICD, AWARD School.

Brief background:  Tiffany King has more than 20 years’ experience in marketing and communications in Australia and the UK in the corporate, government and not-for-profit sectors. Tiffany is passionate about good branding, engaging creative work, and the ability to offer local, relevant and affordable access to professional development through AMI in the ACT.

Tiffany started work in advertising agencies in Sydney in the 1980s determined to pursue a career in copywriting, but due to reasonable suit-wearing skills and an ability to communicate, ended up managing senior clients. This was followed by community engagement and communication roles in the K-12 education sector and then an early member of an Australian software company (Schoolsnet), which managed deployments in five countries with 65 staff. Marketing and business management roles later followed in the higher education and vocational education and training sectors.

Tiffany’s present role is to manage the national marketing and communication strategies for an Australian government-owned company, responsible for delivering the workforce strategy of postgraduate vocational training to train doctors to become GPs.

One of Tiffany’s proudest moments was being able to arrange for the then Victorian Premier, Jeff Kennett, to launch the 1000th Victorian school to connect to the Internet at a little country primary school in rural Victoria, which then gained significant funding for new facilities as a direct result of the Premier’s visit.

 

One hot trend

We believe that the growth of content marketing will dominate conversation at our events this year.

 

What is happening in your territory?

The ACT is celebrating its centenary in 2013 with a year-long calendar of events. There is something new to do almost every day and a real sense of energy is building throughout the city. Many see the centenary as Canberra’s ‘coming of age’ and in many ways the city does feel like it is growing up. It’s a great time to be here so we encourage those visiting Canberra on business this year to consider staying a little longer. Of course, it’s also an election year and no doubt events of the coming months will dominate many conversations, and perhaps form the basis for a case study at one of our events next year! Anyway you look at it, it’s a big year in Canberra!
 

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Australian Capital Territory State Council 2012/13
President: Warren Apps AMAMI CPM. Councillors: Ken Roberts FAMI CPM (director to the national Board) | Marietta Rudolf AMAMI | Tony Winterbottom AMAMI CPM | Helen Weldon AMAMI CPM | Monica Fernandes AMAMI | Judith Tier AFAMI CPM | Robert Worthington AFAMI | Todd Wright AMAMI | Tiffany King AMAMI CPM
State event manager: Omania Terry. Post: GPO Box 357, Canberra ACT 2601.
Ph: 0438 918 680. Email: act@ami.org.au
Membership and event inquiries: 1300 737 445 or membership@ami.org.au

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