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New issue of Queensland Marketer newsletter

The autumn 2013 issue of Queensland Marketer can be opened or downloaded by clicking here.



President's message

By Kellie-Ann Robinson AFAMI CPM, President, AMI Queensland Council

With April almost upon us, the first quarter of 2013 has scooted past and no doubt you’re in the thick of busy schedules.

AMI Queensland has a jam-packed calendar of events organised for the coming year, mostly themed around the much-discussed topic of how marketers deliver better value to their organisations. Now is a critical time to be looking at whether marketers are delivering against the key business drivers and just what you’ll need to do to create maximum impact.

With this in mind, the AMI Queensland Council has put together an impressive selection of marketing practitioners to present at the 2013 Marketing Summit – Marketing that Leads. The conference will address how marketers can use their training and talents to transform the function from a cost-centre to a value-centre. Check out www.marketingsummit.com.au. Early bird rates are available.

For the senior marketer who’s in charge of the marketing function, there’s an exclusive pre-Summit masterclass we’ve aptly titled 'From the colouring-in department to the Boardroom: Elevating marketing’s role within the firm'. Don O’Sullivan, Marketing Professor at Melbourne Business School, will be facilitating and it promises to be a challenging, insightful and must-attend event if you’re serious about influencing your executive peers, CEO and/or Board. Contact Kate McGrath at qld@ami.org.au for more information.

Finally, there are two great events scheduled in the coming weeks – 'Why red cars are faster' on 27 March (more details) and a good old-fashioned networking event on 24 April (more details).

I look forward to seeing you soon.



The rise and rise of personal brand

AMI Queensland has hosted its first event for 2013. Presenters from recruitment and coaching shared tips on ways to develop and manage your personal brand to stand out from the crowd in your career. Information included how to improve your LinkedIn and digital footprint to help recruiters find you. Listing skills in your summary helps to optimise your profile for search engines. Wearing a shirt in your profile picture also helps!



24 April, social networking event, Bavarian Bier Café, Eagle Street Pier, Brisbane. Come and socialise with local Queensland marketers. More details and registration

29-30 May, Marketing Summit, 'Centre Stage: Marketing that Leads'

The 2013 Marketing Summit will focus on the need for renewed marketing leadership at all stages in a marketer’s career, whether your circle of influence is small or large. With new players, new rules and new techniques, we need to reposition marketing and its value proposition within our organisations. The Marketing Summit will include a half-day masterclass on 29 March and a full conference day on 30 March.

For more information go to www.marketingsummit.com.au



Do you know why your customers buy your product or service? Understandiong the 'why' is powerful information when engaging them.



Back issues of AMI Queensland's newsletter, 'Queensland Marketer'

Download issue 14, summer 2012 (PDF, 4MB) | Download issue 13, winter 2012 (PDF, 2.4MB)

Download issue 12, autumn 2012 (PDF, 2.8MB)Download issue 11, summer 2011 (PDF, 2.8MB)

Download issue 10, spring 2011 (PDF, 3MB) | Download issue nine, winter 2011 (PDF, 1MB)

Download issue eight, autumn 2011 (PDF, 2.2MB) | Download issue seven, summer 2010 (PDF, 3MB)

Download issue six, winter 2010 (PDF, 2.6MB) | Download issue five, autumn 2010 (PDF, 1.3MB)

Download issue four, summer 2009 (PDF, 944KB) | Download issue three, spring 2009 (PDF, 2.37MB)

Download issue two, winter 2009 (PDF, 2.05MB) | Download issue one, autumn 2009 (PDF, 2.4MB)






Queensland State Council 2012/13
President: Kellie-Ann Williams AFAMI CPM. Vice-president: Graham Wright FAMI CPM (also director to the National Board). Councillors: Peter Gates FAMI CPM | Clare Treston AFAMI CPM | James Hall FAMI CPM |  Nick Vincent AFAMI CPM | John Montague FAMI CPM | Gary Mortimer AMAMI CPM | Ben Pole AMAMI CPM | Shileen Costain AMAMI CPM | Paula Price AFAMI CPM
State event manager: Louise Marron AFAMI CPM. Post: PO Box 169, Elanora QLD 4221.
Ph: (07) 5593 9633. Fax: (07) 07 5593 9655. Email: qld@ami.org.au
Membership inquiries: 1300 737 445 or membership@ami.org.au

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