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VICTORIA NEWS

Go to: list of Victoria State Council and state event manager details

Go to: information about Victoria Council's committees, their membership and objectives

Young and student marketers: Take a look at the Emerging Marketers Victoria page (go to)

 

MARCH 2013 NEWS UPDATE

PRESIDENT'S REPORT

We need your help as a mentor

By Christine Walker AMAMI CPM, President, AMI Victoria Council

Are you an experienced marketing professional? Would you like to help mentor our younger emerging marketers? Well now you can.

The Emerging Marketers group is a well organised and committed group of young marketers who make a great effort to provide their peers with an opportunity to be mentored by more experienced marketers.

We need your help!

Each year the biggest problem is getting enough mentors to participate in the program. So to all those senior marketers out there I’d like to put out a call for your help as a mentor in 2013.

Remember your first few years…

Every senior marketing executive has had someone provide advice and assistance and help them up to the next step at some stage in their career.  I still recall my first day at McCann Erickson as the research assistant. Absolutely no idea.  But my boss sat me down and gave me a marketing 101 lecture. I went home so excited and delighted that I was not just working in an agency, but being educated about marketing (I had a psychology degree). It created so much enthusiasm for market research that I’m still in it many years later.

I’ll be realistic, being mentor is not always a great experience. Some young grads are better to mentor than others, some more reliable, some really need help and assistance, but most are just looking for that first break. The upside is that mentors can make a great difference – even if it’s only encouragement.

So I urge you to give it a go. It may not be fantastic, or it just might be. To find our more, simply drop us an email at emvic@ami.org.au or call the Australian Marketing Institute on 1300 737 445.

 

Call for articles, case studies and presentations

The Australian Marketing Institute in Victoria is issuing a call for articles, case studies and presentations for its October 2013 breakfast, and for publication in the Victorian newsletter. If you are interested, we invite you to submit a 300-word summary of your proposed paper/presentation to us by 30 April 2013.

Thought leaders – please apply

In keeping with the AMI’s goal to foster innovation and thought leadership, we’re seeking well researched, informative and educational marketing submissions by either marketing professionals or agencies. A co-authored piece with a client to demonstrate thought leadership in the topic area will very highly regarded.

Accepted papers and presentations will either be published online as part of the Victorian section of Marketing Update, or be presented at a Victorian AMI breakfast in October 2013. The AMI and published authors will share mutual rights to the papers.

Guidelines explained

Factors that will be taken into consideration by the Evaluation Committee include the following:

  • Does the proposed paper/presentation address key issues facing our profession and/or the public?
  • Does it have the potential to stimulate new thinking and discussion?
  • Is the topic of potential interest and well expressed?

How to apply

You must submit by email no later than 30 April 2013 to vic@ami.org.au and receipt will be acknowledged within five business days by email. Each 300-word proposal must include the following elements:

  • Background.
  • Outline of what will be presented.
  • Why this would be new or interesting to marketers.
  • Speaking experience and ways in which the presentation will be made interesting.

Only financial members of the AMI are eligible to apply and we permit only one submission per member. Submissions must be in a Word document.

 

Event reports

Jingle and mingle

To close 2012, AMI Victoria hosted a Christmas networking event together with our partners from the Institute of Analytics Professionals Australia. We has a fantastic turnout and those attending the event enjoyed Christmas drinks, a bit of live music, as well bit of 'mingle and jingle'.

Decisions. Data. Discovery

In partnership with Deakin University School of Management and Marketing, we kicked off 2013 with an in-depth and analytical event about data-driven decision making. 

The first part of the session began with Brook Carter, Head of Marketing Strategy and Insights from AustralianSuper, who discussed some of the big data insights from the world of industry superannuation. This was accompanied by Gautam Bose, from Customer Analytics and Research in Marketing at NAB, who gave an insightful presentation about using data and analytics effectively to make marketing decisions. The last speaker, who provided a technological view of analytics and data, was Skev Ioannou, Market Segment Manager from IBM. 

Overall, the session was extremely well received by members, with many participating in question time as well as staying after the session to ask more in-depth questions. Thank you to our speakers and to Deakin University for its support and for allowing us to participate.

Brave marketing, brave discussions

Leading up to the 'Brave Marketing' event held on 21 February, it was touted being about “embracing fear”, and for many Victorian AMI members they did not leave this session disappointed.

The session opened up with many brave and well… dynamic conversations. This was met with an overwhelmingly positive reception from members, particularly for Tim Burrows from Mumbrella, who showcased an amazing talent for moderating a dynamic panel. Panel speakers included Michael Logos, Richard Overall, Chris Stephenson, Cameron MacFarlane and Laura Chisholm.

There were lots of colourful eruptions of conversation, discussing everything from omi-channels to channel marketing. Thank you everyone for your lively contribution.

 

Victoria's councillors 

The profiles of the AMI Victoria Council's members have been updated. Click here to find out more.

 

Past issues posted of Victoria's member newsletter

Past issues: April 2012 | September 2011 | June 2011 | April 2011

 

For short biographies of Victoria Council members, click here  

Victoria State Council 2012/13
President: Christine Walker AMAMI CPM. Vice-president: Damian Anderson AMAMI CPM. Councillors: Roger Powell FAMI CPM (also state director to the National Board) | Anthea Cherednichenko AFAMI CPM | Yvonne Turner FAMI CPM | Geoffrey Bowll AFAMI CPM | Ash Taylor AMAMI | Robynne Berg AFAMI CPM | Cassidy Poon AFAMI CPM | Sebastian Halse AMAMI | Sahil Bhasin FAMI CPM | Bruce Croad FAMI CPM
State Event Manager: Jennifer Trethewey FAMI CPM. Post: PO Box 293, Port Melbourne Vic 3207.
Ph: 03 9681 9037. Email: vic@ami.org.au
Membership inquiries: 1300 737 445 or membership@ami.org.au 

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