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BOOK REVIEWS 2008
DA Direct Members can now buy the books reviewed, plus any other books required for professional or academic needs, through AMI benefit provider DA Direct. Members receive a 15% discount off the publishers' list prices. To find out how to access the discount, you need to be logged in to our site. If you are already logged in, go to the Member Benefit: DA Direct page. Or log in now, and find the details on the Member Area page that comes up on logging in. Non-members are also welcome to buy through DA Direct, although you will not receive the discount.

 

Book reviews in the AMI's Marketing Update newsletter are available on open access

  • Personality Not Included: Why companies lose their authenticity and how great brands get it back
    By Rohit Bhargava, with foreword by Guy Kawasaki. Published by McGraw Hill, USA, 2008. 300 pages. RRP: $34.95 (HC). ISBN: 978 0 07 154521 1. Reviewed by Christie Shepherd (go to)
  • Exceptional Selling: How the Best Connect and Win in High Stakes Sales
    By Jeff Thull. Published by John Wiley and Sons, New Jersey, 2006. 238 pages. ISBN: 0 470 03728 8. Reviewed by Bob Crawshaw AMAMI (go to)
  • Retail Marketing: A Branding and Innovation Approach
    By Dale Miller. Published by Tilde University Press, Australia 2008. 302 pages. RRP: $59.95 (soft cover). ISBN13: 978-0-7346-1058-4. Reviewed by Dianne Krieg (go to)
  • Marketing Metaphoria: What deep metaphors reveal about the minds of consumers
    By Gerald Zaltman and Lindsay Zaltman. Published by Harvard Business Press, 2008. 228 pages. RRP $50 (hard cover). ISBN 978 1 4221 2115 3. Reviewed by Dr Linda Brennan AFAMI CPM (go to)
  • The Best Service is No Service: How to liberate your customers from customer service, keep them happy & control costs
    By Bill Price and David Jaffe. Published by John Wiley & Sons, San Francisco, 2008. 312 pages. RRP: $37.95 (hardcover). ISBN: 978 0 470 18908 5. Reviewed by Ailsa Page (go to)
  • 101 ways to build a successful networking marketing business
    By Andrew Griffiths and Wayne Toms. Published by Allen & Unwin, Sydney, April 2008. 225 pages inc index. RRP: $24.95 (pb). ISBN: 978 1 74114 959 3. Reviewed by Grant Hyman (go to)
  • Executing Your Strategy
    By Mark Morgan, Raymond Levitt and William Malek. Published by Harvard Business School Press, Boston, 2008. 300 pages. RRP: $50 (hc). ISBN: 978 1 59139 956 8. Reviewed by Bob Crawshaw AMAMI (go to)
  • Getting to Big the Small Way
    By Frank Prestipino. Published by McGraw-Hill, New York, 2008. 322 pages. RRP $39.95. ISBN 13: 9780071484404. Reviewed by Paul Woods (go to)
  • Anatomy of a Trend
    By Henrik Vejlgaard. Published by McGraw-Hill Australia 2008. 264 pages (hard cover). RRP $34.95. ISBN13: 978-0-07-148870-9. Reviewed by Dianne Krieg (go to)
  • Think Better: An Innovator's Guide to Productive Thinking
    By Tim Hurson. Published by McGraw-Hill, New York, 2007. 300 pages. RRP: $39.95 (pb). ISBN-13: 978 0 07 149 493 9. Reviewed by Christie Shepherd (go to)
  • Authenticity: What consumers really want
    By James H. Gilmore and B. Joseph Pine II. Published by Harvard Business School Press, Boston, 2007 (distributed by McGraw Hill). 299 pages. RRP: $44.95 (hardcover). ISBN: 978 1 59139 145 6. Reviewed by Ailsa Page (go to)
  • Value Merchants: Demonstrating and documenting superior value in business markets
    By James C. Anderson, Nirmalya Kumar and James A. Narus. Published by Harvard Business School Press, Boston, 2007 (distributed by McGraw Hill). RRP: $55 (hardcover). ISBN 978-1-4221-0335-7. Reviewed by Andrew Pattison (go to)
  • Marketing Success
    By Tony Gattari and Shaun Mooney. Published by Ark House Press, North Sydney, NSW, 2007. 197 pages (paperback). RRP: $24.95. ISBN: 9 780980 345889. Available from www.achieversgroup.com.au. Reviewed by Bob Crawshaw AMAMI (go to)
  • A Practical Guide to Selling: What they teach at the University of the Pavement
    By Grant Hyman. Published in 2007. 303 pages (paperback). RRP: $24.95. ISBN: 978 0 9803260 0 0. Available from www.salescentral.com.au. Reviewed by Paula Ruzek (go to)
  • The Idea Generator — Tools for Business Growth
    By Ken Hudson. Published by Allen & Unwin, Crows Nest, NSW, 2007. 139 pages (small paper back). RRP $19.95. ISBN: 978 1 74114 958 6. Reviewed by Dianne Krieg (go to)
  • Private Label Strategy: How to Meet the Store Brand Challenge
    By Nirmalya Kumar and Jan-Benedict E.M. Steenkamp. Published by Harvard Business School Press, Boston, 2007. 267 pages. RRP $50 (hardcover). ISBN: 1 4221 0167 3. Reviewed by Paul Woods AMAMI (go to)
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