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BOOK REVIEWS 2009
DA Direct Members can now buy the books reviewed, plus any other books required for professional or academic needs, through benefit provider DA Direct. Members receive a 15% discount off the publishers' list prices. To find out how to access the discount, you need to be logged in to our site. If you are already logged in, go to the Member Benefit: DA Direct page. Or log in now and go to the DA Direct page. Non-members are also welcome to buy through DA Direct, although you will not receive the discount.

 

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  • Invisible Ink – How you can change the way journalists shape reality
    By Peter J. Mills. Published by Blue Barrington, Crows Nest, NSW, April 2009. 193 pages (PB). RRP: $29.95. ISBN: 978 0 646 50950 1. Available from www.petermills.com.au. Reviewed by Bob Crawshaw AMAMI (go to)
  • Chaotics – The Business of Management and Marketing in the Age of Turbulence
    By Philip Kotler and John A. Caslione. Published by American Management Association, 2009. 275 pages. RRP $39.95 (PB). ISBN: 978-0-8144-1521-4. Reviewed by Dr Linda Brennan AFAMI CPM (go to)
  • Connection Generation – How connection determines our place in society and business
    By Iggy Pintado. Self published book. Sydney, May 2009. 275 pages. ISBN: 978 1 4392 2532 5. Available through Amazon. RRP: $US20.97. Reviewed by Bob Crawshaw AMAMI (go to)
  • 101 ways to sell more of anything to anyone – Sales tips for individuals, business owners and sales professionals
    By Andrew Griffiths. Published by Allen & Unwin, Crows Nest, NSW, May 2009. 232 pages. RRP: $24.99 (pb). ISBN: 978 1 74114 788 9. Reviewed by Grant Hyman (go to)
  • A LIST – The A-Z Guide for Organising Events, Australia 2009
    Edited by Amy Merriman, James McGregor and Ben Curtis. Published by A List Guide Pty Ltd, Paddington, New South Wales. 690 pages. RRP: $49.95. Available from: www.alistguide.com.au. Reviewed by Roxanne Ruscoe AMAMI (go to)
  • The Age Curve – How to profit from the coming demographic storm
    By Kenneth W. Gronbach. Published by AMACOM, New York, 2008. Distributed in Australia by McGraw Hill. 268 pages. RRP: $29.95 (hardcover). ISBN: 978 0 8144 0181 1. Reviewed by Ailsa Page (go to)
  • Digital Engagement – Internet marketing that captures customers and builds brand loyalty
    By Leland Harden and Bob Heyman. Published by the American Management Association, New York, 2009. Distributed in Australia by McGraw Hill. 244 pages (soft cover). ISBN: 978 0 8144 1072 1. Reviewed by Bob Crawshaw AMAMI (go to)
  • The Game-Changer – How Every Leader Can Drive Everyday Innovation
    By A. G. Lafley and Ram Charan. Published by Profile Books, London, 2008. Distributed in Australia by Allen & Unwin. 336 pages (soft cover). RRP $35. ISBN 978 1 84668 162 2. Reviewed by Dianne Krieg (go to)
  • Growing your professional practice: the how to manual
    By Vivienne Corcoran. Published by Marketing Logic, September 2008. 104 pages (soft cover). RRP $49 (plus postage and handling). ISBN 9780646497297. Available from: http://www.logicgroup.com.au. Reviewed by Louise Robinson AMAMI (go to)
  • Managing Brand YOU
    By Jerry S. Wilson and Ira Blumenthal. Published by AMACOM, New York, 2008. 236 pages (hard cover). RRP $34.95. ISBN: 9780814410684. Reviewed by Sue Currie (go to)
  • Cause Wired
    By Tom Watson. Published by John Wiley and Son, New Jersey, 2008. 236 pages. RRP $47.95 (hard cover). ISBN: 978-0-470-37504-4. Reviewed by Bob Crawshaw AMAMI (go to)
  • In the Land of Difficult People — 24 timeless tales reveal how to tame beasts at work
    By Terrence L. Gargiulo and Gini Graham Scott, PhD, with illustrations by Ron Dias. Published by American Management Association, New York, 2008. Distributed in Australia by McGraw Hill. 169 pages. RRP $24.95 (hard cover). ISBN 978-0-8144-0029-6. Reviewed by Dr Linda Brennan AFAMI CPM (go to)
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2009 Australian Marketing Institute