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BOOK REVIEWS 2010
DA Direct Members can now buy the books reviewed, plus any other books required for professional or academic needs, through benefit provider DA Direct. Members receive a 15% discount off the publishers' list prices. To find out how to access the discount, you need to be logged in to our site. If you are already logged in, go to the Member Benefit: DA Direct page. Or log in now and go to the DA Direct page. Non-members are also welcome to buy through DA Direct, although you will not receive the discount.

 

  • Repositioning – Marketing in an era of competition, change and crisis
    By Jack Trout and Steve Rivkin. Published by McGraw Hill, USA, November 2009. 215 pages. RRP: $42.95 hard cover. ISBN 978-0-07-163559-2. Reviewed by Bob Crawshaw AMAMI (go to)
  • Develop Your Marketing Skills
    By Ruth Gosnay and Neil Richardson. Published by Kogan Page, 2008. Paperback, 146 pages. RRP $A15 on Amazon. ISBN 978 0 7494 5395 4. Reviewed by Bob Crawshaw AMAMI (go to)
  • The Greatest Planet in the Universe: Episode 1 The Blueprint for Success
    By Neville Lake. Published by Francis Press, 2009. Paperback, 304 pages. RRP: $29.95. ISBN: 9780980530605. Reviewed by Bob Crawshaw AMAMI (go to)
  • Neuromarketing — Understanding the ‘Buy Buttons’ in Your Customer’s Brain
    By Patrick Renvoise and Christophe Morin. Published by Thomas Nelson, 2007. 256 pages. RRP  $34.95. ISBN 0-9743482-2-8. Reviewed by Dr Linda Brennan FAMI CPM (go to)
  • Turn Small Talk into Big Deals
    By Don Gabor. Published by McGraw Hill Publishing, USA, 2009. 304 pages (PB). RRP: $27.95. ISBN: 978-0-07-159965-8. Reviewed by Bob Crawshaw AMAMI (go to)

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2009 Australian Marketing Institute