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  • Repositioning – Marketing in an era of competition, change and crisis
    By Jack Trout and Steve Rivkin. Published by McGraw Hill, USA, November 2009. 215 pages. RRP: $42.95 hard cover. ISBN 978-0-07-163559-2. Reviewed by Bob Crawshaw AMAMI (go to)
  • Develop Your Marketing Skills
    By Ruth Gosnay and Neil Richardson. Published by Kogan Page, 2008. Paperback, 146 pages. RRP $A15 on Amazon. ISBN 978 0 7494 5395 4. Reviewed by Bob Crawshaw AMAMI (go to)
  • The Greatest Planet in the Universe: Episode 1 The Blueprint for Success
    By Neville Lake. Published by Francis Press, 2009. Paperback, 304 pages. RRP: $29.95. ISBN: 9780980530605. Reviewed by Bob Crawshaw AMAMI (go to)
  • Neuromarketing — Understanding the ‘Buy Buttons’ in Your Customer’s Brain
    By Patrick Renvoise and Christophe Morin. Published by Thomas Nelson, 2007. 256 pages. RRP  $34.95. ISBN 0-9743482-2-8. Reviewed by Dr Linda Brennan FAMI CPM (go to)
  • Turn Small Talk into Big Deals
    By Don Gabor. Published by McGraw Hill Publishing, USA, 2009. 304 pages (PB). RRP: $27.95. ISBN: 978-0-07-159965-8. Reviewed by Bob Crawshaw AMAMI (go to)

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2009 Australian Marketing Institute