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LIBRARY

Access to the library is restricted to members only. Login required

The AMI Library categorises its material by subject. It is not exhaustively cross-referenced, so you may need to check under a few different headings to find the material you are seeking.

Items under each subject heading are listed starting with the most recent entries. Most entries will also carry in brackets the name of the author (e.g. Roger James) and the date they were produced or filed (e.g. May 2010). The library material is a mixture of PDF files, web pages and multimedia files.

This index page is open, but the subject pages are for members only and require site login. If you are a member and require information on how to login, please read this page.

New articles added to the library, March 2013

  • Digital disruption: Short fuse, big bang (Deloitte) (see 'Digital technology') 
  • Senior Marketer Monitor, survey of senior Australian marketers on 2013 outlook (see 'Senior Marketer Monitor') 
  • Sign Posts for Marketing, research overview October 2012 (see 'Marketing surveys')
  • Marketing for Good, toolkit for not-for-profit marketers (see 'Not for profit')

Topics in the library

A-K (go to)

  • Advertising
  • Advertising to children
  • Analytics
  • Annual conference (AMI conference)
  • Australian Marketing Institute (general)
  • Australian Marketing Institute state newsletters (Queensland Marketer, South Australia Connector, Emerging Marketers)
  • Awards for Marketing Excellence (AMI)
  • Book reviews
  • Brand Finance Forum (AMI conference)
  • Brands/Branding
  • Brand, personal
  • Brand valuation
  • Canberra Marketing and Communications Forum (AMI conference)
  • Chair, Australian Marketing Institute
  • Change management
  • Chief executive, Australian Marketing Institute
  • Coaching
  • Confidentiality agreements
  • Consulting
  • Copyright
  • Creativity
  • Customer behaviour
  • Customer service
  • Digital marketing
  • Digital technology
  • Direct mail
  • Direct marketing
  • Emerging Marketers
  • Employment
  • Finance and marketing
  • Government marketing
  • Innovation
  • Intellectual property

L-Z (go to)

  • Market research
  • Marketing (general)
  • Marketing and the law
  • Marketing communications
  • Marketing, definition of
  • Marketing effectiveness
  • Marketing metrics
  • Marketing success stories (historical)
  • Marketing Summit (AMI conference)
  • Marketing surveys
  • Marketing Week (AMI conference)
  • Online marketing
  • Professional development
  • Professional services
  • Retailing
  • Sales
  • Senior Marketer Monitor reports
  • Small-medium business
  • Social marketing
  • Social media
  • Sustainability
  • Thought leadership
  • Time management
  • Webinars (AMI webinar recordings)

 

 

 

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