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INNOVATION 6 PODCAST SERIES

Innovation 6 Podcasts are a series of interviews, ranging from 8-15 minutes, in which thought leaders and innovators at the forefront of marketing and communication in Australia and overseas are asked six key questions.

The podcasts, which are MP3 files, can be played directly from the site via your computer or downloaded to your own computer for transfer to a portable MP3 player. Please note that if you play a file from the site, it will take about one minute to begin using a broadband connection, and longer on a dial-up connection. (Go to information on how to play or download a podcast)

The podcasts have been developed by On Create and produced in conjunction with Stellar Sound.

Series 3: Maintaining Brand Differentiation (go to)

  • Rebecca Martin, marketing director, Ford Australia (Aust)
  • Reg Bryson, CEO, Brand Architecture International (Aust)
  • Seth Godin, globally acknowledged marketing expert, author and speaker (NY)
  • Bob Greenberg, chairman, CEO and global chief creative officer, RGA (NY)

Series 2: IPTV and Addressable Advertising (go to)

  • Paul Budde, managing director of Budde Comm (Aust)
  • Tara Walpert, president, Visible Worlds (NY)
  • Patrick Christian, managing director, Packet Vision (UK)

Series 1: Adapting to a Consumer-Controlled Environment (go to)

  • Neville Fielke, marketing director, Fosters Australia (Aust)
  • Terry Savage, executive chairman, Cannes Lions Advertising Festival (UK)
  • Simon White, managing partner, Ikon Communications (Aust)
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Series 3: Maintaining Brand Differentiation

 

REBECCA MARTIN
REG BRYSON
BOB GREENBERG
SETH GODIN

Series 2: IPTV and Addressable Advertising

 

PAUL BUDDE
TARA WALPERT
PATRICK CHRISTIAN

Series 1: Adapting to a Consumer-Controlled Environment

 

NEVILLE FIELKE
SIMON WHITE
TERRY SAVAGE

To play or download a podcast

The podcasts are MP3 files and range in size from 5-10MB. They can be played direct from the site via computer, downloaded and played on your computer, or downloaded and played on a portable MP3 player. Note that if you play from the site, it will take at around one minute for the file to begin playing using a broadband connection (longer with a dial-up connection).

To download:

  • Windows users: right-click on the podcast and select 'Save target as'
  • Apple users: drag and drop the link to your desktop, or control+click and select 'Download link to disk'.
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2009 Australian Marketing Institute