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REINVENTION PODCAST SERIES

Adapting to an era of consumer control

Series 5: Reinvention: the future for marketers

Series 5 examines the future for marketers and how increased consumer control is affecting the way marketers plan and implement their marketing campaigns. The drivers behind the move away from traditional marketing are explored and challenges for the future identified.

 

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MARGARET ZABEL
JOE TALCOTT
IAN ALWILL

 

Series 4: Reinvention: the future for agencies

Series four examines how the agency model is being forced to adapt to a new marketing environment. It explores the drivers behind the trend towards reinvention and the challenges this presents to agencies in the future.

RUSSELL TATE
COLIN WILSON BROWN
DAVID PATTISON
BOB GREENBERG

 

The Reinvention podcast series has been developed by On Create and produced in conjunction with Stellar Sound.

STELLAR
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2009 Australian Marketing Institute