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ABOUT THE AUSTRALIAN MARKETING INSTITUTE (AMI)

The Australian Marketing Institute's record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth.

Today the AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries. Through our unified voice, the Institute has established strong links with business, academia and government to become the voice of the marketing profession.

The AMI's leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, the establishment of a Code of Professional Conduct, and the move towards defined practising standards for marketers and marketing metrics for organisations.

Members guide the policy and priorities of the Institute through elected State Councils and a National Board of Directors, ensuring representation for every state at the national level. Branch offices in each state conduct events on topics of local interest to augment national programs.

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2009 Australian Marketing Institute